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NIM Marketing Intelligence Review
Volume 2 (2010): Issue 2 (November 2010)
Open Access
“Call. Mail. Shoot. Listen. Play” But What Functionalities Add Real Value in Convergent Products?
Tripat Gill
Tripat Gill
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 2 (2010): Issue 2 (November 2010)
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Published Online:
Jul 19, 2014
Page range:
16 - 25
DOI:
https://doi.org/10.2478/gfkmir-2014-0059
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Tripat Gill
Is Assistant Professor of Marketing, Faculty of Business and Information Technology, University of Ontario Institute of Technology, Oshawa, ON, Canada