[
Godes, David and Dina Mayzlin (2009), “Firm-Created Word-of-Mouth Communication: Evidence from a Field Test”, Marketing Science, 28, pp. 721 - 739.10.1287/mksc.1080.0444
]Search in Google Scholar
[
Van den Bulte, Christophe and Gary L. Lilien (2001), “Medical Innovation Revisited: Social Contagion Versus Marketing Effort”, American Journal of Sociology, 106, pp. 1409 - 1435.10.1086/320819
]Search in Google Scholar
[
Van den Bulte, Christophe and Stefan Wuyts (2007), Social Networks and Marketing. Cambridge, MA: Marketing Science Institute.
]Search in Google Scholar
[
Watts, Duncan J. and Peter Sheridan Dodds (2007), “Influentials, Networks, and Public Opinion Formation”, Journal of Consumer Research, 34, pp. 441 - 458.10.1086/518527
]Search in Google Scholar
[
Weimann, Gabriel (1994), The Influentials: People who Influence People, Albany, NY: State University of New York Press.
]Search in Google Scholar