Open Access

Tendency to Use the Virtual Fitting Room in Generation Y - Results of Qualitative Study

   | Nov 20, 2019

Cite

[1] Anagaha, R., Brinda, D., Ankit, R.K., Vaishnavi, S., 2018. 3D Virtual Trial Room. In: NCESC - 2018 Conference Proceedings. [online] Available at: https://www.ijert.org/research/3d-virtual-trial-room-IJERTCONV6IS13159.pdf [Accessed 15 August 2019].Search in Google Scholar

[2] Bakopoulos, K., 2019. e-Commerce Share of Total Global Retail Sales from 2015 to 2021. [online] Available at: https://www.protocol.gr/2019/05/19/e-commerce-share-of-total-global-retail-sales-from-2015-to-2021/ [Accessed 15 August 2019].Search in Google Scholar

[3] Barclaycard, 2016. Emergence of ‘serial returners’ – online shoppers who habitually over order and take advantage of free returns – hinders growth of UK businesses [online] Available at: https://www.home.barclaycard/media-centre/press-releases/emergence-of-serial-returners-hinders-growth-of-UK-businesses.html [Accessed 15 August 2019].Search in Google Scholar

[4] Barclaycard, 2019. The age of the ‘serial returner’. [online] Available at: https://www.home.barclaycard/insights/payments/The-age-of-the-serial-returner.html [Accessed 15 August 2019].Search in Google Scholar

[5] Bazaki, E. Wanick, V., 2019. Unlocking the Potential of the Salesperson in the Virtual Fitting Room: Enhancing the Online Retail Experience for Fashion Brands. [online] Available at: https://eprints.soton.ac.uk/432242/1/3d_virtual_room_services_final_camera_ready_EB.pdf [Accessed 15 August 2019].10.33114/adim.2019.10.387Search in Google Scholar

[6] Bolton, R.N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Komarova Loureiro, Y. and Solnet, D., 2013. Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management, 24(3), pp.245-267.10.1108/09564231311326987Search in Google Scholar

[7] Bonetti, F., Warnaby, G. and Quinn, L., 2018. Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda. In: Augmented reality and virtual reality. Cham: Springer, pp.119-132.10.1007/978-3-319-64027-3_9Search in Google Scholar

[8] Boonbrahm, P., Kaewrat, C. and Boonbrahm, S., 2015. Realistic simulation in virtual fitting room using physical properties of fabrics. Procedia Computer Science, 75, pp.12-16.10.1016/j.procs.2015.12.189Search in Google Scholar

[9] Clancy, O., 2016. Most online clothes shoppers send something back. BBC. [online] Available at: https://www.bbc.com/news/business-363957 19 [Accessed 15 August 2019].Search in Google Scholar

[10] Cullinane, S., Browne, M., Karlsson, E. and Wang, Y., 2019. Retail Clothing Returns: A Review of Key Issues. In: Contemporary Operations and Logistics. Cham: Palgrave Macmillan, pp.301-322.10.1007/978-3-030-14493-7_16Search in Google Scholar

[11] Daaboul, J., Le Duigou, J., Penciuc, D. and Eynard, B., 2014. Reverse logistics network design: a holistic life cycle approach. Journal of Remanufacturing, 4(1), pp.1-15.10.1186/s13243-014-0007-ySearch in Google Scholar

[12] de Leeuw, S., Minguela-Rata, B., Sabet, E., Boter, J. and Sigurðardóttir, R., 2016. Trade-offs in managing commercial consumer returns for online apparel retail. International Journal of Operations & Production Management, 36(6), pp.710-731.10.1108/IJOPM-01-2015-0010Search in Google Scholar

[13] DPD, 2018. E-shopper barometer report 2018 [online] Available at: https://www.dpd.com/group/wp-content/uploads/sites/77/2019/03/20190327_e-shopper_barometer_2018.pdf [Accessed 15 August 2019].Search in Google Scholar

[14] Dunn, Ch. 2015. How Sizing Technology Can Bring Online Apparel Returns Down to Zero. [online] Available at: https://www.mytotalretail.com/article/sizing-technology-can-bring-online-apparel-returns-zero/all/ [Accessed 15 August 2019].Search in Google Scholar

[15] Duszczyk, M., 2019. Wirtualna przymierzalnia nadzieją e-sklepów (A virtual fitting room is the hope of e-shops). [online] Available at: https://cyfrowa.rp.pl/biznes/33935-wirtualna-przymierzalnia-nadzieja-e-sklepow [Accessed 15 August 2019].Search in Google Scholar

[16] Duriau, V.J., Reger, R.K. and Pfarrer, M.D., 2007. A content analysis of the content analysis literature in organization studies: Research themes, data sources, and methodological refinements. Organizational research methods, 10(1), pp.5-34.10.1177/1094428106289252Search in Google Scholar

[17] Ecommercenews, 2019. The ecommerce market in Europe. [online] Available at: https://ecommercenews.eu/ecommerce-in-europe/ [Accessed 15 August 2019].Search in Google Scholar

[18] Eisenhardt, K.M. (1989), Building theories from case study research, Academic Management Review, 14 (4), pp.532 - 550.10.5465/amr.1989.4308385Search in Google Scholar

[19] Erra, U., Scanniello, G. and Colonnese, V., 2018. Exploring the effectiveness of an augmented reality dressing room. Multimedia Tools and Applications, 77(19), pp.25077-25107.10.1007/s11042-018-5758-2Search in Google Scholar

[20] Eurostat, 2018. E-commerce statistics for individuals. [online] Available at: https://ec.europa.eu/eurostat/statistics-explained/pdfscache/46776.pdf [Accessed 15 August 2019].Search in Google Scholar

[21] Flick U., 2018. Designing Qualitative Research. The Sage Qualitative Research Kit, 2nd edition. London: Sage.10.4135/9781529622737Search in Google Scholar

[22] Franco, C.E. and Regi, B.S., 2016. Advantages and challenges of e-commerce customers and businesses: in Indian perspective. International Journal of Research – Granthaalayah, 4(7), pp.7-13.10.29121/granthaalayah.v4.i3SE.2016.2771Search in Google Scholar

[23] Gao, Y., Brooks, E.P. and Brooks, A.L., 2014. The performance of self in the context of shopping in a virtual dressing room system. In: International Conference on HCI in Business. Cham: Springer, pp.307-315.10.1007/978-3-319-07293-7_30Search in Google Scholar

[24] Gemius, 2019. E-commerce w Polsce. Gemius dla e-Commerce Polska (E-commerce In Poland. Gemius for e-Commerce Poland). Warsaw. [online] Available at: https://www.gemius.pl/ecommerce2019/cac74bec2fac091ac0370e918bdf5e3e [Accessed 15 August 2019].Search in Google Scholar

[25] Glamstorm, 2019. Fitting Room. [online] Available at: hhttp://glamstorm.com/en/fittingroom/clothes/c/skirts#cat_4 [Accessed 15 August 2019].Search in Google Scholar

[26] Hammersley, M., Atkinson, A., 1995. Ethnography: Principles in Practice. Second edition. London: Routledge.Search in Google Scholar

[27] Huang, T.L. and Liao, S., 2015. A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness. Electronic Commerce Research, 15(2), pp.269-295.10.1007/s10660-014-9163-2Search in Google Scholar

[28] Koch, L., 2019. Nike Unveils Nike Fit: Will AR Initiative Help Retailer Combat Returns, Drive Mobile Sales?. [online] Available at: https://www.emarketer.com/content/nike-unveils-nike-fit-will-ar-initiative-help-retailer-combat-returns-drive-mobile-sales [Accessed 15 August 2019].Search in Google Scholar

[29] Liu, B., 2012. Sentiment analysis and opinion mining. Synthesis lectures on human language technologies, San Rafael: Morgan & Claypool Publishers.10.2200/S00416ED1V01Y201204HLT016Search in Google Scholar

[30] Narvar, 2017. Making Returns a Competitive Advantage [online] Available at: https://see.narvar.com/rs/249-TEC-877/images/Narvar_Consumer_Survey_Returns_June2017.pdf [Accessed 15 August 2019].Search in Google Scholar

[31] Nielsen, 2018. Top categories purchased online (% of a global online consumers having purchased, 2018). [online] Available at: https://www.marketingcharts.com/charts/top-5-popular-categories-purchased-online/attachment/nielsen-top-categories-purchased-online-dec2018 [Accessed 15 August 2019].Search in Google Scholar

[32] NVivo, 2019. Mixed sentiment coding. [online] Available at: https://help-nv.qsrinternational.com/12/win/v12.1.86-d3ea61/Content/coding/auto-detect-code-sentiment.htm?Highlight=sentim ent [Accessed 15 August 2019].Search in Google Scholar

[33] Pantano, E., Nguyen, B., Dennis, C. and Gerlach, S., 2016. Internet retailing and future perspectives. New York: Routledge.10.4324/9781315674308Search in Google Scholar

[34] Patodiya, P.K. and Birla, P., 2017. Impact of Virtual–Try–On Online Apparel Shopping Decisions. Review Journal of Philosophy & Social Science, Vol. 42, No.2, pp.197-206.Search in Google Scholar

[35] Smith, S., M., Albaum, G.S., 2005. Fundamentals of marketing research. Thousand Oaks: SAGE Publications.Search in Google Scholar

[36] Soares, R.R., Zhang, T.T., Proença, J.F. and Kandampully, J., 2017. Why are Generation Y consumers the most likely to complain and re-purchase? Journal of Service Management, 28(3), pp.520-540.10.1108/JOSM-08-2015-0256Search in Google Scholar

[37] Spreer, P. and Kallweit, K., 2014. Augmented reality in retail: assessing the acceptance and potential for multimedia product presentation at the PoS. Transactions on Marketing Research, 1(1), pp.20-35.10.15764/MR.2014.01002Search in Google Scholar

[38] Statista, 2019a. Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars). [online] Available at: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ [Accessed 15 August 2019].Search in Google Scholar

[39] Statista, 2019b. Share of internet users who have purchased selected products online in the past 12 months as of 2018. [online] Available at: https://www.statista.com/statistics/276846/reach-of-top-online-retail-categories-worldwide/ [Accessed 15 August 2019].Search in Google Scholar

[40] Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2017. Electronic commerce 2018: a managerial and social networks perspective. New York: Springer.10.1007/978-3-319-58715-8Search in Google Scholar

[41] Urbanke, P., Kranz, J. and Kolbe, L., 2015. Predicting product returns in e-commerce: the contribution of mahalanobis feature extraction. In: Thirty Sixth International Conference on Information Systems, Forth Worth. [online] Available at: https://www.researchgate.net/publication/283271154_Predicting_Product_Returns_in_E-Commerce_The_Contribution_of_Mahalanobis_Feature_Extraction_Completed_Research_Paper/citation/download [Accessed 15 August 2019].Search in Google Scholar

[42] Wearfits, 2019. Demo Fitting Room. [online] Available at: https://demo-new.wearfits.com/# [Accessed 15 August 2019].Search in Google Scholar

[43] West, P., 2017. Virtual Fitting Rooms With The HoloLens. [online] Available at: https://vrscout.com/news/virtual-fashion-dressing-room-hololens/ [Accessed 15 August 2019].Search in Google Scholar

[44] Yen, Y.Y., Narayanasamy, K., Lin, C.Y., Rasiah, D. and Ramasamy, S., 2017. Consumer’s perception towards real-time virtual fitting system. In: Proceedings of the 6th International Conference on Computing and Informatics, Kuala Lumpur, University of Utara Malaysia, pp.311-316.Search in Google Scholar