<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.</p></abstract>

The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.

Study of Consumer Preferences of Regional Labeling. Slovak Case Study

Department of Environmental Management, Faculty of Natural Sciences

Department of Corporate Economics and Management, Faculty of Economics

Department of Social Studies and Ethnology, Faculty of Arts

European Countryside

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Study of Consumer Preferences of Regional Labeling. Slovak Case Study"}

The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused...

Study of Consumer Preferences of Regional Labeling. Slovak Case Study

Published Online: Oct 16, 2018

Page range: 429 - 441

Received: Jan 09, 2018

Accepted: Jun 05, 2018

DOI: https://doi.org/10.2478/euco-2018-0024

Keywords
local activities, regional products, regional label region of Gemer-Malohont, consumer preferences

© 2018 Jana Jaďuďová et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Study of Consumer Preferences of Regional Labeling. Slovak Case Study

Published Online: Oct 16, 2018

Page range: 429 - 441

Received: Jan 09, 2018

Accepted: Jun 05, 2018

DOI: https://doi.org/10.2478/euco-2018-0024

Keywordslocal activities, regional products, regional label region of Gemer-Malohont, consumer preferences

© 2018 Jana Jaďuďová et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
local activities, regional products, regional label region of Gemer-Malohont, consumer preferences