<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper aims to analyse the relationship between different types of corporate strategy and open innovation in the contexts of the age, size and the operational range of enterprises. The research targeted companies in Poland that were surveyed from January to April, using traditional and electronic forms of a questionnaire. The questionnaire was developed based on a 5-point Likert scale. The level of “openness” of innovation processes in an enterprise was determined according to a 3-point scale, namely, a closed innovator, a hybrid or semi-open innovator, and an open innovator. The strategy implemented by an enterprise was classed into main three types used to achieve a competitive advantage, i.e. cost leadership, differentiation or diversification. There is a strong correlation between open innovations, the cost leadership strategy and the differentiation strategy (negative correlation). The relationship between the age, size and the range of a company and the opening of innovative processes was also observed. The research aims to fill the knowledge gap existing in the literature regarding the links between a particular type of strategy and the opening of innovation processes.</p></abstract>

The paper aims to analyse the relationship between different types of corporate strategy and open innovation in the contexts of the age, size and the operational range of enterprises. The research targeted companies in Poland that were surveyed from January to April, using traditional and electronic forms of a questionnaire. The questionnaire was developed based on a 5-point Likert scale. The level of “openness” of innovation processes in an enterprise was determined according to a 3-point scale, namely, a closed innovator, a hybrid or semi-open innovator, and an open innovator. The strategy implemented by an enterprise was classed into main three types used to achieve a competitive advantage, i.e. cost leadership, differentiation or diversification. There is a strong correlation between open innovations, the cost leadership strategy and the differentiation strategy (negative correlation). The relationship between the age, size and the range of a company and the opening of innovative processes was also observed. The research aims to fill the knowledge gap existing in the literature regarding the links between a particular type of strategy and the opening of innovation processes.

Open innovation in the context of organisational strategy

Wroclaw University of Science and Technology

Engineering Management in Production and Services

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Open innovation in the context of organisational strategy"}

The paper aims to analyse the relationship between different types of corporate strategy and open innovation in the contexts of the age, size and the...

Open innovation in the context of organisational strategy

Published Online: Nov 19, 2019

Page range: 86 - 95

Received: Apr 30, 2019

Accepted: Aug 20, 2019

DOI: https://doi.org/10.2478/emj-2019-0023

Keywords
open innovations, diversification, differentiation, cost leadership

© 2019 Katarzyna Walecka-Jankowska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Open innovation in the context of organisational strategy

Published Online: Nov 19, 2019

Page range: 86 - 95

Received: Apr 30, 2019

Accepted: Aug 20, 2019

DOI: https://doi.org/10.2478/emj-2019-0023

Keywordsopen innovations, diversification, differentiation, cost leadership

© 2019 Katarzyna Walecka-Jankowska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
open innovations, diversification, differentiation, cost leadership