<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.</p></abstract>

The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.

Internet-based consumer co-creation experience of the new product development process

Engineering Management in Production and Services

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of...

Internet-based consumer co-creation experience of the new product development process

Published Online: Nov 19, 2019

Page range: 60 - 68

Received: May 01, 2019

Accepted: Sep 15, 2019

DOI: https://doi.org/10.2478/emj-2019-0021

Keywords
consumer co-creation, new product development, open innovation, Internet-based co-creation, co-creation experience

© 2019 Viktoria Khrystoforova et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Internet-based consumer co-creation experience of the new product development process

Published Online: Nov 19, 2019

Page range: 60 - 68

Received: May 01, 2019

Accepted: Sep 15, 2019

DOI: https://doi.org/10.2478/emj-2019-0021

Keywordsconsumer co-creation, new product development, open innovation, Internet-based co-creation, co-creation experience

© 2019 Viktoria Khrystoforova et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
consumer co-creation, new product development, open innovation, Internet-based co-creation, co-creation experience