<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a company’s customers, suppliers and other stakeholders. Nowadays, short but informative presentation solutions are becoming more attractive and popular. Companies are using more visuals with a short text in their communication channels as well as in building strategies. One of the tools is the one-page strategic plan (OPSP). The research problem of the paper is how to develop a strategy in its compressed version for the organisation that can have a format which is easy-to-understand and communicate. The paper aims to propose the OPSP model for the Aarong company, which should include both the commercial and non-profit activities. As a research method, the case study of Aarong company was chosen, using the secondary data. The proposed OPSP for Aarong company clearly showed the connections of all key elements of a strategic plan. The practical implications of using the OPSP tool in the Aarong company are clearly visible in terms of synthesis of a complicated strategic plan and having an attractive form of the company strategy for the external communication.</p></abstract>

Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a company’s customers, suppliers and other stakeholders. Nowadays, short but informative presentation solutions are becoming more attractive and popular. Companies are using more visuals with a short text in their communication channels as well as in building strategies. One of the tools is the one-page strategic plan (OPSP). The research problem of the paper is how to develop a strategy in its compressed version for the organisation that can have a format which is easy-to-understand and communicate. The paper aims to propose the OPSP model for the Aarong company, which should include both the commercial and non-profit activities. As a research method, the case study of Aarong company was chosen, using the secondary data. The proposed OPSP for Aarong company clearly showed the connections of all key elements of a strategic plan. The practical implications of using the OPSP tool in the Aarong company are clearly visible in terms of synthesis of a complicated strategic plan and having an attractive form of the company strategy for the external communication.

One-page strategic plan: the case of Aarong company from Bangladesh

Graduate of Higher School of Management and Business

Engineering Management in Production and Services

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"One-page strategic plan: the case of Aarong company from Bangladesh"}

Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a company’s...

One-page strategic plan: the case of Aarong company from Bangladesh

Published Online: Jul 17, 2018

Page range: 57 - 65

Received: Nov 30, 2017

Accepted: May 25, 2018

DOI: https://doi.org/10.2478/emj-2018-0011

Keywords
strategic planning, one-page strategic plan, marketing strategy, non-profit, Bangladesh

© 2018 Yauheniya Sazonenka et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

One-page strategic plan: the case of Aarong company from Bangladesh

Published Online: Jul 17, 2018

Page range: 57 - 65

Received: Nov 30, 2017

Accepted: May 25, 2018

DOI: https://doi.org/10.2478/emj-2018-0011

Keywordsstrategic planning, one-page strategic plan, marketing strategy, non-profit, Bangladesh

© 2018 Yauheniya Sazonenka et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
strategic planning, one-page strategic plan, marketing strategy, non-profit, Bangladesh