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European Journal of Tourism, Hospitality and Recreation
Volume 10 (2020): Issue 1 (May 2020)
Open Access
The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives
Assegid Ayele Misganaw
Assegid Ayele Misganaw
and
Apar Singh
Apar Singh
| Jun 29, 2020
European Journal of Tourism, Hospitality and Recreation
Volume 10 (2020): Issue 1 (May 2020)
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Published Online:
Jun 29, 2020
Page range:
1 - 13
Received:
Dec 07, 2019
Accepted:
Apr 28, 2020
DOI:
https://doi.org/10.2478/ejthr-2020-0001
Keywords
Perceived Organisational E-readiness (POER)
,
Innovation Diffusion Theory (IDT)
,
Technology Adoption Model (TAM)
,
E-marketing diffusion
,
Tourism businesses
,
Ethiopia
© 2020 Assegid Ayele Misganaw et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.