<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In the era of a digital transformation of the manner of presenting and distributing content determined by activeness of Internet users, there is a necessity to identify optimum content creation. This aspect is analysed both in the dimension of information as well as marketing strategies. An important element then is to determine both technological as well as behavioural reasons that influence the form of the disseminated information. The paper will present marketing formats of content creation in the processes of disseminating knowledge on health and safety. In this light the Author will also analyse the effectiveness of particular types of content. Classification and characteristics of content will be presented in it as well. The research will be supported by selected tools of internet analytics so as to identify the types of content transfer carriers and the scale of their impact (such as, for example, Google Trends, Google Planner, Ubersuggest, Buzzsumo, Brand24 itp). The presentation will also include expert industry reports that indicate the extent to which in a general grasp the presented creations are applied to formulate interdependencies of applying the identified contents in the scope of the issues related to health and safety. Identifying potential division lines within the content category will allow to formulate a profiled methodology of their application within this specialist area.</p>
</abstract>

In the era of a digital transformation of the manner of presenting and distributing content determined by activeness of Internet users, there is a necessity to identify optimum content creation. This aspect is analysed both in the dimension of information as well as marketing strategies. An important element then is to determine both technological as well as behavioural reasons that influence the form of the disseminated information. The paper will present marketing formats of content creation in the processes of disseminating knowledge on health and safety. In this light the Author will also analyse the effectiveness of particular types of content. Classification and characteristics of content will be presented in it as well. The research will be supported by selected tools of internet analytics so as to identify the types of content transfer carriers and the scale of their impact (such as, for example, Google Trends, Google Planner, Ubersuggest, Buzzsumo, Brand24 itp). The presentation will also include expert industry reports that indicate the extent to which in a general grasp the presented creations are applied to formulate interdependencies of applying the identified contents in the scope of the issues related to health and safety. Identifying potential division lines within the content category will allow to formulate a profiled methodology of their application within this specialist area.

Effective Ways of Content Creation in Disseminating Knowledge from Health and Safety Area

System Safety: Human - Technical Facility - Environment

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

In the era of a digital transformation of the manner of presenting and distributing content determined by activeness of Internet users, there is a necessity to...

Effective Ways of Content Creation in Disseminating Knowledge from Health and Safety Area

Published Online: Mar 28, 2019

Page range: 886 - 893

Received: Nov 02, 2018

Accepted: Dec 18, 2018

DOI: https://doi.org/10.2478/czoto-2019-0113

Keywords
content, content marketing, marketing strategies, content creation

© 2019 Adam Sokolowski et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Effective Ways of Content Creation in Disseminating Knowledge from Health and Safety Area

Published Online: Mar 28, 2019

Page range: 886 - 893

Received: Nov 02, 2018

Accepted: Dec 18, 2018

DOI: https://doi.org/10.2478/czoto-2019-0113

Keywordscontent, content marketing, marketing strategies, content creation

© 2019 Adam Sokolowski et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
content, content marketing, marketing strategies, content creation