<abstract xmlns="http://www.w3.org/1999/xhtml"><bold>Background:</bold> Mission statements have come to play an important role as tools for organizational value sharing.<bold>Objectives:</bold> This study aims to shed light on what types of values are highlighted in international airline alliance members’ mission statements, and whether there are significant differences or not.<bold>Methods/Approach:</bold> Quantitative content analyses have been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star Alliance, SkyTeam, and oneworld.<bold>Results:</bold> Frequency test outcomes reveal that “philosophy”, “self-concept” and “location” are the predominant components in oneworld, “philosophy” is the primary component in SkyTeam, and “philosophy” and “customer” are the focal components of Star Alliance. According to chi-square tests, Star Alliance members emphasize “customer” more often than others do, and oneworld members highlight “profitability” more often. One-way Anova tests with a post hoc analysis reveal that Star Alliance members cover more components than SkyTeam.<bold>Conclusions:</bold> The theoretical implication of these findings is that they reveal the existence of unique values among international airline alliances members offering a competitive advantage. As a practical implication, these findings will be helpful for international airline alliances and airline managers for comparative purposes.</abstract>

Background: Mission statements have come to play an important role as tools for organizational value sharing.Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members’ mission statements, and whether there are significant differences or not.Methods/Approach: Quantitative content analyses have been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star Alliance, SkyTeam, and oneworld.Results: Frequency test outcomes reveal that “philosophy”, “self-concept” and “location” are the predominant components in oneworld, “philosophy” is the primary component in SkyTeam, and “philosophy” and “customer” are the focal components of Star Alliance. According to chi-square tests, Star Alliance members emphasize “customer” more often than others do, and oneworld members highlight “profitability” more often. One-way Anova tests with a post hoc analysis reveal that Star Alliance members cover more components than SkyTeam.Conclusions: The theoretical implication of these findings is that they reveal the existence of unique values among international airline alliances members offering a competitive advantage. As a practical implication, these findings will be helpful for international airline alliances and airline managers for comparative purposes.

A Content Analysis of International Airline Alliances Mission Statements

Business Systems Research Journal

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"A Content Analysis of International Airline Alliances Mission Statements"}

Background: Mission statements have come to play an important role as tools for organizational value sharing.Objectives: This study aims to shed light on what...

A Content Analysis of International Airline Alliances Mission Statements

Published Online: Apr 13, 2020

Page range: 89 - 105

Received: Jul 17, 2019

Accepted: Sep 06, 2019

DOI: https://doi.org/10.2478/bsrj-2020-0007

Keywords
international airline alliance, airline, mission statement, organizational value, content analysis

© 2020 Gang-Hoon Seo, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

A Content Analysis of International Airline Alliances Mission Statements

Published Online: Apr 13, 2020

Page range: 89 - 105

Received: Jul 17, 2019

Accepted: Sep 06, 2019

DOI: https://doi.org/10.2478/bsrj-2020-0007

Keywordsinternational airline alliance, airline, mission statement, organizational value, content analysis

© 2020 Gang-Hoon Seo, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
international airline alliance, airline, mission statement, organizational value, content analysis