<abstract xmlns="http://www.w3.org/1999/xhtml"><p> In contemporary society, propaganda has a major impact due to the new technologies in the media (satellite television, the Internet) that ensure the rapid and instant transmission of information, thus expanding the audience. The concept of propaganda acts systematically in support of a doctrine, in order to persuade a large mass of individuals. It is generally associated with a negative action, considered to be reprehensible, and this is the consequence of the attempts that various totalitarian regimes have manifested abusively. Basically, propaganda is a conscious communication act with a political and revolutionary character representing a strategy of social influence. The element of difference is misinformation. Thus, this concept can be one of integration and consolidation of the society or, on the contrary, it can be a factor of agitation.</p></abstract>

In contemporary society, propaganda has a major impact due to the new technologies in the media (satellite television, the Internet) that ensure the rapid and instant transmission of information, thus expanding the audience. The concept of propaganda acts systematically in support of a doctrine, in order to persuade a large mass of individuals. It is generally associated with a negative action, considered to be reprehensible, and this is the consequence of the attempts that various totalitarian regimes have manifested abusively. Basically, propaganda is a conscious communication act with a political and revolutionary character representing a strategy of social influence. The element of difference is misinformation. Thus, this concept can be one of integration and consolidation of the society or, on the contrary, it can be a factor of agitation.

The Implications of Propaganda as a Social Influence Strategy

Scientific Bulletin

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"The Implications of Propaganda as a Social Influence Strategy"}

In contemporary society, propaganda has a major impact due to the new technologies in the media (satellite television, the Internet) that ensure the rapid and...

The Implications of Propaganda as a Social Influence Strategy

Published Online: Dec 31, 2018

Page range: 118 - 125

DOI: https://doi.org/10.2478/bsaft-2018-0015

Keywords
Propaganda, misinformation, manipulation, persuasion, strategy, social influence

© 2019 Maria-Lucia Rusu, Ramona Herman, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The Implications of Propaganda as a Social Influence Strategy

Published Online: Dec 31, 2018

Page range: 118 - 125

DOI: https://doi.org/10.2478/bsaft-2018-0015

KeywordsPropaganda, misinformation, manipulation, persuasion, strategy, social influence

© 2019 Maria-Lucia Rusu, Ramona Herman, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
Propaganda, misinformation, manipulation, persuasion, strategy, social influence