<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The issue of recruiting a quality human resource appears to be, more or less, a universal one, and it is not just an issue for the United States of America but also for Europe, as the modern armies are confronting with difficulties in recruiting and retaining military personnel. The reasons are generated by the changes of the values in civil society, as well as by the fact that the interest and motivation of joining the army are declining, especially among young people. The competition between the private labor market and the military organization is increasing due to the high level of education of the younger generation and the unemployment rate. Increasing the confidence of the population towards the army and emphasizing the its role of employer determine the connection with the young people, especially for stimulating the desire and attracting them to the military profession.</p></abstract>

The issue of recruiting a quality human resource appears to be, more or less, a universal one, and it is not just an issue for the United States of America but also for Europe, as the modern armies are confronting with difficulties in recruiting and retaining military personnel. The reasons are generated by the changes of the values in civil society, as well as by the fact that the interest and motivation of joining the army are declining, especially among young people. The competition between the private labor market and the military organization is increasing due to the high level of education of the younger generation and the unemployment rate. Increasing the confidence of the population towards the army and emphasizing the its role of employer determine the connection with the young people, especially for stimulating the desire and attracting them to the military profession.

Specific Elements of Marketing in the Recruitment and Selection of Human Resources Process in Romanian Army

Scientific Bulletin

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The issue of recruiting a quality human resource appears to be, more or less, a universal one, and it is not just an issue for the United States of America but...

Specific Elements of Marketing in the Recruitment and Selection of Human Resources Process in Romanian Army

Published Online: Dec 31, 2018

Page range: 67 - 73

DOI: https://doi.org/10.2478/bsaft-2018-0008

Keywords
Organization, marketing strategy, human resources, recruting, selection

© 2019 Mihai-Bogdan Alexandrescu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Specific Elements of Marketing in the Recruitment and Selection of Human Resources Process in Romanian Army

Published Online: Dec 31, 2018

Page range: 67 - 73

DOI: https://doi.org/10.2478/bsaft-2018-0008

KeywordsOrganization, marketing strategy, human resources, recruting, selection

© 2019 Mihai-Bogdan Alexandrescu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
Organization, marketing strategy, human resources, recruting, selection