Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
Cart
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Home
Journals
Acta Universitatis Sapientiae, Communicatio
Volume 6 (2019): Issue 1 (December 2019)
Open Access
The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model
Árpád Papp-Váry
Árpád Papp-Váry
and
Máté Farkas
Máté Farkas
| Feb 07, 2020
Acta Universitatis Sapientiae, Communicatio
Volume 6 (2019): Issue 1 (December 2019)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Feb 07, 2020
Page range:
19 - 40
DOI:
https://doi.org/10.2478/auscom-2019-0002
Keywords
country branding
,
country image
,
marketing communications
,
POE model
© 2019 Árpád Papp-Váry et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Árpád Papp-Váry
Budapest Metropolitan University,
Hungary
Máté Farkas
Hungary