[Kumar, A., & Paul, J. (2018). Mass prestige value and competition between American versus Asian laptop brands in an emerging market — Theory and evidence. International Business Review, 27(5), 969–981.10.1016/j.ibusrev.2018.02.007]Search in Google Scholar
[Kardes, I. (2016). Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis. International Business Review, 25(3), 703–71010.1016/j.ibusrev.2016.03.005]Search in Google Scholar
[Liu, J. (2016). Covered in Gold: Examining gold consumption by middle class consumers in emerging markets. International Business Review, 25(3), 739–74710.1016/j.ibusrev.2016.03.004]Search in Google Scholar
[Hennigs, N., Wiedmann, K.-P., Klarmann, C., Strehlau, S., Godey, B., Pederzoli, D., … Oh, H. (2012). What is the value of luxury? A cross-cultural consumer perspective. Psychology & Marketing, 29(12), 1018–103410.1002/mar.20583]Search in Google Scholar
[Schmid, S., & Kotulla, T. (2011). 50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework. International Business Review, 20(5), 491–50710.1016/j.ibusrev.2010.09.003]Search in Google Scholar
[Kapferer, J.-N. şi Bastien, V. (2009). The Luxury Strategy: Breakthe Rules of Marketing to Build Luxury Brands. London: KoganPage Ltd.]Search in Google Scholar
[Berthon, P., Pitt, L., Parent, M., & Berthon, J.-P. (2009). Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review, 52(1), 45–6610.1525/cmr.2009.52.1.45]Search in Google Scholar
[Faure, G. O., & Fang, T. (2008). Changing Chinese values: Keeping up with paradoxes. International Business Review, 17(2), 194–20710.1016/j.ibusrev.2008.02.011]Search in Google Scholar
[Castarède, J. (2007). Histoire du luxe en France. Des origines à nos jours. Paris: Eyrolles.]Search in Google Scholar
[Okonkwo, U. (2007). Luxury Fashion Branding: Trends, Tactic, Techniques. Hampshire: Palgrave MacMillan.10.1057/9780230590885]Search in Google Scholar
[Kellogg T.A., Peterson T.A., Bay, S. şi Swindell, N. (2002). In an influential fashion: An Encyclopedia of Nineteenth–and Twentieth–Century Fashion Designers and Retailers Who Transformed Dress, Westport, Connecticut: GreenwoodPress.]Search in Google Scholar
[Euromonitor International - www.euromonitor.com]Search in Google Scholar
[Statista - www.statista.com]Search in Google Scholar
[www.lvmh.fr]Search in Google Scholar
[www.kering.com]Search in Google Scholar
[www.gucci.com]Search in Google Scholar
[www.wikipedia.org]Search in Google Scholar