<abstract xmlns="http://www.w3.org/1999/xhtml"><sec id="j_jdis.201614_s_007_w2aab2b8b3b1b7b1aab1c15b1Aa"><h3>Purpose</h3><p>In order to explain and predict the adoption of personal cloud storage, this study explores the critical factors involved in the adoption of personal cloud storage and empirically validates their relationships to a user’s intentions.</p></sec><sec id="j_jdis.201614_s_008_w2aab2b8b3b1b7b1aab1c15b2Aa"><h3>Design/methodology/approach</h3><p>Based on technology acceptance model (TAM), network externality, trust, and an interview survey, this study proposes a personal cloud storage adoption model. We conducted an empirical analysis by structural equation modeling based on survey data obtained with a questionnaire.</p></sec><sec id="j_jdis.201614_s_009_w2aab2b8b3b1b7b1aab1c15b3Aa"><h3>Findings</h3><p>Among the adoption factors we identified, network externality has the salient influence on a user’s adoption intention, followed by perceived usefulness, individual innovation, perceived trust, perceived ease of use, and subjective norms. Cloud storage characteristics are the most important indirect factors, followed by awareness to personal cloud storage and perceived risk. However, although perceived risk is regarded as an important factor by other cloud computing researchers, we found that it has no significant influence. Also, subjective norms have no significant influence on perceived usefulness. This indicates that users are rational when they choose whether to adopt personal cloud storage.</p></sec><sec id="j_jdis.201614_s_010_w2aab2b8b3b1b7b1aab1c15b4Aa"><h3>Research limitations</h3><p>This study ignores time and cost factors that might affect a user’s intention to adopt personal cloud storage.</p></sec><sec id="j_jdis.201614_s_011_w2aab2b8b3b1b7b1aab1c15b5Aa"><h3>Practical implications</h3><p>Our findings might be helpful in designing and developing personal cloud storage products, and helpful to regulators crafting policies.</p></sec><sec id="j_jdis.201614_s_012_w2aab2b8b3b1b7b1aab1c15b6Aa"><h3>Originality/value</h3><p>This study is one of the first research efforts that discuss Chinese users’ personal cloud storage adoption, which should help to further the understanding of personal cloud adoption behavior among Chinese users.</p></sec></abstract>

PurposeIn order to explain and predict the adoption of personal cloud storage, this study explores the critical factors involved in the adoption of personal cloud storage and empirically validates their relationships to a user’s intentions.Design/methodology/approachBased on technology acceptance model (TAM), network externality, trust, and an interview survey, this study proposes a personal cloud storage adoption model. We conducted an empirical analysis by structural equation modeling based on survey data obtained with a questionnaire.FindingsAmong the adoption factors we identified, network externality has the salient influence on a user’s adoption intention, followed by perceived usefulness, individual innovation, perceived trust, perceived ease of use, and subjective norms. Cloud storage characteristics are the most important indirect factors, followed by awareness to personal cloud storage and perceived risk. However, although perceived risk is regarded as an important factor by other cloud computing researchers, we found that it has no significant influence. Also, subjective norms have no significant influence on perceived usefulness. This indicates that users are rational when they choose whether to adopt personal cloud storage.Research limitationsThis study ignores time and cost factors that might affect a user’s intention to adopt personal cloud storage.Practical implicationsOur findings might be helpful in designing and developing personal cloud storage products, and helpful to regulators crafting policies.Originality/valueThis study is one of the first research efforts that discuss Chinese users’ personal cloud storage adoption, which should help to further the understanding of personal cloud adoption behavior among Chinese users.

Critical Factors for Personal Cloud Storage Adoption in China

Journal of Data and Information Science

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Critical Factors for Personal Cloud Storage Adoption in China"}

PurposeIn order to explain and predict the adoption of personal cloud storage, this study explores the critical factors involved in the adoption of personal...

Critical Factors for Personal Cloud Storage Adoption in China

Article Category: Research Paper

Published Online: Sep 01, 2017

Page range: 60 - 74

Received: Feb 01, 2016

Accepted: May 16, 2016

DOI: https://doi.org/10.20309/jdis.201614

Keywords
Adoption behavior, Behavior intention, Personal cloud storage, Personal information management, Cloud computing, Network externality, Technology acceptance model (TAM), Personal innovativeness

© 2016 Jianya Wang

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Critical Factors for Personal Cloud Storage Adoption in China

Article Category: Research Paper

Published Online: Sep 01, 2017

Page range: 60 - 74

Received: Feb 01, 2016

Accepted: May 16, 2016

DOI: https://doi.org/10.20309/jdis.201614

KeywordsAdoption behavior, Behavior intention, Personal cloud storage, Personal information management, Cloud computing, Network externality, Technology acceptance model (TAM), Personal innovativeness

© 2016 Jianya Wang

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
Adoption behavior, Behavior intention, Personal cloud storage, Personal information management, Cloud computing, Network externality, Technology acceptance model (TAM), Personal innovativeness