Socio-Ecological Innovations in Marketing Strategy – A Comparative Analysis Of Companies Operating in Western European Countries and Central-Eastern European Countries
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Edyta Rudawska
University of Szczecin, Faculty of Economics and Management, Institute of Management and Marketing, Department of Marketing, ul. Mickiewicza,Szczecin, Poland
Ewa Frąckiewicz
University of Szczecin, Faculty of Economics and Management, Institute of Management and Marketing, Department of Marketing, ul. Mickiewicza,Szczecin, Poland
Małgorzata Wiścicka-Fernando
University of Szczecin, Faculty of Economics and Management, Institute of Management and Marketing, Department of Marketing, ul. Mickiewicza,Szczecin, Poland