How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?
| Oct 17, 2018
About this article
Published Online: Oct 17, 2018
Page range: 40 - 57
DOI: https://doi.org/10.1515/wrlae-2018-0016
© 2018 Michał Wołangiewicz, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Michał Wołangiewicz
London School of Economics (LSE) and Wroclaw University,London, UK