<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is going to have a better future. However, this type of marketing meets a few problems such as much effort to replace conventional products and a lack of confidence. Many companies produce and promote such products as much as possible. In spite of this, the public is still sceptical. The paper presents the theoretical important knowledge on green marketing, its definitions, customer behaviour formulas, and its potential.</p></abstract>

Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is going to have a better future. However, this type of marketing meets a few problems such as much effort to replace conventional products and a lack of confidence. Many companies produce and promote such products as much as possible. In spite of this, the public is still sceptical. The paper presents the theoretical important knowledge on green marketing, its definitions, customer behaviour formulas, and its potential.

Importance of Green Marketing and Its Potential

Ph.D., University of South Bohemia, Faculty of Economics, Department of Regional Management, Studentska 13, 370 05 Česke Budějovice,

University of South Bohemia, Faculty of Economics, Department of Regional Management,

Institute of Aquaculture and Protection of Waters, Faculty of Fisheries and Protection of Waters, University of South Bohemia,

Visegrad Journal on Bioeconomy and Sustainable Development

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Importance of Green Marketing and Its Potential"}

Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green...

Importance of Green Marketing and Its Potential

Published Online: Dec 22, 2016

Page range: 61 - 64

DOI: https://doi.org/10.1515/vjbsd-2016-0012

Keywords
green marketing, behaviour, Eco-product, generation

© Slovak University of Agriculture in Nitra

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Importance of Green Marketing and Its Potential

Published Online: Dec 22, 2016

Page range: 61 - 64

DOI: https://doi.org/10.1515/vjbsd-2016-0012

Keywordsgreen marketing, behaviour, Eco-product, generation

© Slovak University of Agriculture in Nitra

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
green marketing, behaviour, Eco-product, generation