<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activities on the environment, consumers, employees, communities, and all other stakeholders of the public sphere. The accelerated rate of technological and social change influences on the society. The main social problems are symptoms of future shock. Retro-innovation trend is emerging against an accelerating backdrop of “datafication”. New products are designed to connect customers with the past in ways that are nostalgic, interactive and environmental. CSR thanks to the retroinnovation encourages has a positive impact on the all stakeholders and eliminates the future shock.</p></abstract>

The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activities on the environment, consumers, employees, communities, and all other stakeholders of the public sphere. The accelerated rate of technological and social change influences on the society. The main social problems are symptoms of future shock. Retro-innovation trend is emerging against an accelerating backdrop of “datafication”. New products are designed to connect customers with the past in ways that are nostalgic, interactive and environmental. CSR thanks to the retroinnovation encourages has a positive impact on the all stakeholders and eliminates the future shock.

Retro-Innovation and Corporate Social Responsibility

Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak republic

Studia Universitatis „Vasile Goldis” Arad – Economics Series

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Retro-Innovation and Corporate Social Responsibility"}

The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the...

Retro-Innovation and Corporate Social Responsibility

Published Online: Nov 26, 2015

Page range: 1 - 10

Received: Jul 01, 2015

Accepted: Sep 01, 2015

DOI: https://doi.org/10.1515/sues-2015-0023

Keywords
corporate social responsibility, future shock, retro-innovation.

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Retro-Innovation and Corporate Social Responsibility

Published Online: Nov 26, 2015

Page range: 1 - 10

Received: Jul 01, 2015

Accepted: Sep 01, 2015

DOI: https://doi.org/10.1515/sues-2015-0023

Keywordscorporate social responsibility, future shock, retro-innovation.

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
corporate social responsibility, future shock, retro-innovation.