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Social Communication
Volume 2 (2016): Issue 1 (July 2016)
Open Access
Necromarketing as Advertising Strategy in American Television
Amiee J. Shelton
Amiee J. Shelton
| Aug 04, 2016
Social Communication
Volume 2 (2016): Issue 1 (July 2016)
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Published Online:
Aug 04, 2016
Page range:
70 - 85
DOI:
https://doi.org/10.1515/sc-2016-0007
Keywords
Necromarketing
,
Television
,
Marketing
,
Advertising
,
Death in Marketing
,
Promotion
,
Marketing Communication
© 2016
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Amiee J. Shelton
APR, Associate Professor, Roger Williams University Rhode Island USA