<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The paper presents a comparative look at the results of similar studies relating to the diagnosis of cooperation between the journalists and representatives of the PR industry in Poland. Comparable subjects, arising from the similarity of used research tools, as well as comparable attempts of the research on both environments provide good opportunities of drawing overlapping conclusions from the two research projects. Although standardization of the cooperation between journalists and PR professionals is very difficult and its description is limited by a number of variables and differentiating factors, comparing both studies makes it possible to draw conclusions about some changes or elements that have remained unchanged in relations PR managers - journalists in Poland over the last 11 years.</p></abstract>

The paper presents a comparative look at the results of similar studies relating to the diagnosis of cooperation between the journalists and representatives of the PR industry in Poland. Comparable subjects, arising from the similarity of used research tools, as well as comparable attempts of the research on both environments provide good opportunities of drawing overlapping conclusions from the two research projects. Although standardization of the cooperation between journalists and PR professionals is very difficult and its description is limited by a number of variables and differentiating factors, comparing both studies makes it possible to draw conclusions about some changes or elements that have remained unchanged in relations PR managers - journalists in Poland over the last 11 years.

The World of Journalism – The World of Public Relations Assessment of Changes in Relations Between Journalists and PR Managers in Poland

Political and mass media scientist, Dean of the Faculty of Administration and Social Sciences at the University of Information Technology and Management in Rzeszow (Poland), Head of the Department of Digital Media

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The paper presents a comparative look at the results of similar studies relating to the diagnosis of cooperation between the journalists and representatives of...

The World of Journalism – The World of Public Relations Assessment of Changes in Relations Between Journalists and PR Managers in Poland

Published Online: Aug 04, 2016

Page range: 6 - 12

DOI: https://doi.org/10.1515/sc-2016-0001

Keywords
public relations, journalism, mass media, media relations

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The World of Journalism – The World of Public Relations Assessment of Changes in Relations Between Journalists and PR Managers in Poland

Published Online: Aug 04, 2016

Page range: 6 - 12

DOI: https://doi.org/10.1515/sc-2016-0001

Keywordspublic relations, journalism, mass media, media relations

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
public relations, journalism, mass media, media relations