<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Nowadays companies are dealing with large amounts of data, not only for an important decision but also into their day-to-day activity. In order to handle properly these large volumes of data, from different sources without missing the opportunities, companies need to figure out how to manage big data to their advantage. Embracing the advantages of big data is not enough because in order to face the challenges of the business environment, investing in digital technology is no longer seen as giving a competitive advantage, is seen as a standard. Also in the path of evolution, the interest of companies (profit) on one side and the interests of society (social and environmental) on the other side should find a common point in order to pursue their interests in a way that will not affect future generations. Sustainability is the approach towards this future, which allows companies to grow and make profits, but at the same time provides benefits for the society.</p></abstract>

Nowadays companies are dealing with large amounts of data, not only for an important decision but also into their day-to-day activity. In order to handle properly these large volumes of data, from different sources without missing the opportunities, companies need to figure out how to manage big data to their advantage. Embracing the advantages of big data is not enough because in order to face the challenges of the business environment, investing in digital technology is no longer seen as giving a competitive advantage, is seen as a standard. Also in the path of evolution, the interest of companies (profit) on one side and the interests of society (social and environmental) on the other side should find a common point in order to pursue their interests in a way that will not affect future generations. Sustainability is the approach towards this future, which allows companies to grow and make profits, but at the same time provides benefits for the society.

The Impact of Big Data, Sustainability, and Digitalization on Company Performance

Studies in Business and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Nowadays companies are dealing with large amounts of data, not only for an important decision but also into their day-to-day activity. In order to handle...

The Impact of Big Data, Sustainability, and Digitalization on Company Performance

Published Online: Mar 01, 2018

Page range: 181 - 189

DOI: https://doi.org/10.1515/sbe-2017-0045

Keywords
big data, sustainability, digitalization, performance, value, company

© 2018

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The Impact of Big Data, Sustainability, and Digitalization on Company Performance

Published Online: Mar 01, 2018

Page range: 181 - 189

DOI: https://doi.org/10.1515/sbe-2017-0045

Keywordsbig data, sustainability, digitalization, performance, value, company

© 2018

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
big data, sustainability, digitalization, performance, value, company