Understanding the Ecological Adoption of Solar Water Heaters Among Customers of Island Economies

Adams, M. and Raisborough, J. (2010). Making a difference: ethical consumption and the everyday. The British Journal of Sociology, Vol. 61no. 2, pp.256-274.10.1111/j.1468-4446.2010.01312.xSearch in Google Scholar

Ali, A., Khan, A., Ahmed, I. Shahzad, W. (2011). Determinants of Pakistani Consumers’ Green Purchase Behavior: Some Insights from a Developing Country. International Journal of Business and Social Science, Vol 2 no. 3, pp. 217-226.Search in Google Scholar

Anic, I.D. S. Radras. (2006). ‘The Impact of Situational Factors on Purchasing Outcomes in the Croatian Hypermarket Retailer’, Ekonomski Pregled, Vol 57 no. 11, pp. 730-752.Search in Google Scholar

Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lähteenmäki, L. Shepherd, R. (2008). Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour. Appetite, Vol 50 no. 2-3, pp.443-454. January, available online at: http://www.joe.org/joe/2007february/tt2.Search in Google Scholar

Bang, H., Ellinger, A., Hadjimarcou, J. Traichal, P. (2000). Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory. Psychology and Marketing, Vol 17 no. 6, pp.449-468.10.1002/(SICI)1520-6793(200006)17:6<449::AID-MAR2>3.0.CO;2-8Search in Google Scholar

Baquer, S., (2012). True Green Consumers: An Investigation of Consumers’ Genuine Willingness to Share Environmental Responsibility. Global Journal of Business Research Vol 6 no. 3, pp. 37-48.Search in Google Scholar

Beckford, C., Jacobs, C., Williams, N. Nahdee, R. (2010). Aboriginal Environmental Wisdom, Stewardship, and Sustainability: Lessons from the Walpole Island First Nations, Ontario, Canada. The journal of environmental education, Vol 41 no. 4, pp. 239-248.10.1080/00958961003676314Search in Google Scholar

Berr, (2008). Microgeneration Strategy. London: UK Department for Business Enterprise & Regulatory Reform.Search in Google Scholar

Budget Speech. (2008-09). Building an Attractive, Modern, Inclusive, Green, open. Mauritius.Search in Google Scholar

Chan, R.Y.K. Lau, L.B.Y. (2000), “Antecedents of green purchases: a survey in China”, Journal of Consumer Marketing, Vol. 17 no. 4, pp. 338-57.10.1108/07363760010335358Search in Google Scholar

Chang, C. (2008). Ad framing effects for consumption products: An affect priming process. Psychology & Marketing, Vol 25 no. 1, pp. 24-46.10.1002/mar.20199Search in Google Scholar

Chen, T., and Chai, L., (2010). Attitude towards the environment and green products: Consumers’ perspective. Management Science and Engineering Vol 4 no. 2, pp. 27-39.Search in Google Scholar

Cherian, J. Jacob, J. (2012). Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products. Asian Social Science, Vol 8 no. 12, pp. 117-126.10.5539/ass.v8n12p117Search in Google Scholar

Churchill, G. A., (1995). Marketing research: methodological foundations. 6th ed. South-Western/Thomson Learning: Mason.Search in Google Scholar

Clevel, M., Kalamas, M. Laroche, M. (2005). Shades of green: linking environmental locus of control and pro-environmental behaviors. Journal of Consumer Marketing, Vol 22 no. 4, pp. 198-212.10.1108/07363760510605317Search in Google Scholar

Cleveland, M., Kalamas, M. Laroche, M. (2005), “Shades of green: linking environmental locus of control and pro-environmental behaviours”, Journal of Consumer Marketing, Vol. 22 no. 4, pp. 198-212.10.1108/07363760510605317Search in Google Scholar

Cornelissen, G., Pandelaere, M., Warlop, L. Dewitte, S. (2008). Positive cueing: Promoting sustainable consumer behaviour by cueing common environmental behaviours as environmental. International Journal of Research in Marketing, Vol 25, pp. 46-54.10.1016/j.ijresmar.2007.06.002Search in Google Scholar

D’souza, C. Taghian, M. (2005). Green Advertising Effects on Attitude and Choice of Advertising Themes. Asia Pacific Journal of Marketing and Logistics, Vol 17 no. 3, pp. 51-66.10.1108/13555850510672386Search in Google Scholar

D’souza, C., Taghian, M., Lamb, P. Peretiatko, R. (2007). Green decisions: demographics and consumer understanding of environmental labels. International Journal of Consumer Studies, Vol 31 no. 4, pp. 371-376.10.1111/j.1470-6431.2006.00567.xSearch in Google Scholar

Dagher, G., & Itan, O. S. (2012). The Influence of Environmental Attitude, Environmental Concern and Social Influence on Green Purchasing Behavior. Review of Business Research, Vol 12 no. 2, pp. 104-111.Search in Google Scholar

Datta, S. (2011). Pro-environmental concern influencing green buying: A study on Indian consumers. International Journal of Business and Management, Vol 6 no. 6, pp. 124-133.Search in Google Scholar

Do Paco, A., Reis, R., (2012). Factors Affecting Skepticism toward Green Advertising. Journal of Advertising, Vol 41 no. 4, pp. 147-155.10.1080/00913367.2012.10672463Search in Google Scholar

Do Paco, A., Raposo, M. Leal Filho, W. (2009). Identifying the green consumer: a segmentation study. Journal of targeting, measurement and analysis for marketing, Vol 17 no. 1, pp. 17-25.10.1057/jt.2008.28Search in Google Scholar

Drozdenko, R., Jensen, M. & Coelho, D. (2011). Pricing of green products: premiums paid, consumer characteristics and incentive. International Journal of Business Marketing and Decision Sciences, Vol 4, pp. 106-116.Search in Google Scholar

D'souza, C., Taghian, M. Khosla, R. (2007). Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention. Journal of Targeting, Measurement and Analysis for Marketing, Vol 15 no. 2, pp. 69-78.10.1057/palgrave.jt.5750039Search in Google Scholar

D'souza, C., Taghian, M. Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11 (2), pp. 162-173.10.1108/13563280610661697Search in Google Scholar

D'souza, C., Taghian, M., Lamb, P. Peretiatkos, R. (2006). Green products and corporate strategy: an empirical investigation. Society and Business Review, Vol 1 no. 2, pp. 144-157.10.1108/17465680610669825Search in Google Scholar

Durif, F., Roy, J. Boivin, C. (2012). Could Perceive Risks Explain the ‘Green Gap’ in Green Product Consumption? Electronic Green Journal, Vol 1 no. 33, pp. 1-15.Search in Google Scholar

EECA. (2002). Review of overseas initiatives that have been taken to increase the uptake of solar water heating. Energy Efficiency and Conservation Authority, February.Search in Google Scholar

Ek, K. Soderholm, P. (2008). Norms and economic motivation in the Swedish green electricity market. Ecological Economics, Vol 68 no. 1-2, pp. 169-182.10.1016/j.ecolecon.2008.02.013Search in Google Scholar

Flamm, B. (2009). The impacts of environmental knowledge and attitudes on vehicle ownership and use. Transportation research part D: transport and environment, Vol 14 no. 4, pp. 272-279.10.1016/j.trd.2009.02.003Search in Google Scholar

Foroughi, A., Sherilou, M. Hajmirsadeghi, R. (2012). Exploring the role of brand image in explaining consumer shopping behavior of counterfeits. Elixir International Journal, Vol 51, pp.1-4.Search in Google Scholar

Fraj, E. Martinez, E. (2007). Ecological consumer behaviour: an empirical analysis. International Journal of Consumer Studies, Vol 31 no. 1, pp. 26-33.10.1111/j.1470-6431.2006.00565.xSearch in Google Scholar

Gan, C., Wee, H., Ozanne, L. Kao, T. (2008). Consumers’ purchasing behavior towards green products in New Zealand. 1st ed. [ebook] New Zealand: business perspectives, p.10. May Available online http://businessperspectives.org/journals_free/im/2008/im_en_2008_1_Gan.pdfSearch in Google Scholar

Gandhi, A. Rao, M. (2013). Green Marketing: Impact of Green Advertising on Consumer Purchase Intention. Advances in Management. Vol (6) no. 9, pp. 14-17.Search in Google Scholar

Gerpott, T. Mahmudova, I. (2010). Determinants of green electricity adoption among residential customers in Germany. International Journal of Consumer Studies, Vol 34 no. 4, pp. 464-473.10.1111/j.1470-6431.2010.00896.xSearch in Google Scholar

Gleim, M., Smith, J., Andrews, D. Cronin, J. (2013). Against the Green: A Multi-method Examination of the Barriers to Green Consumption. Journal of Retailing, Vol 89 no. 1, pp.44-61.10.1016/j.jretai.2012.10.001Search in Google Scholar

Goswami, P. (2008), ‘Is the Urban Indian Consumer Ready for Environment-Friendly Apparel?’ International Journal of Green Economics, an Inderscience Publication, Vol. 2, No. 4, pp 411-426.Search in Google Scholar

Gram-Hanssen, K. (2010). Standby consumption in households analyzed with a practice theory approach. Journal of Industrial Ecology, Vol 14 no. 1, pp. 150-165.10.1111/j.1530-9290.2009.00194.xSearch in Google Scholar

Griskevicius, V., Tybur, J. Van Den Bergh, B. (2010). Going Green to Be Seen: Status, Reputation, and Conspicious Conservation. Journal of Personality and Social Psychology, Vol 98 no. 3, pp. 392-404.10.1037/a0017346Search in Google Scholar

Grundey, D. (2009). Eco-marketing and eco-labelling: does it ensure customer loyalty for eco-products in Lithuania. Transformations in Business & Economics, Vol 8 no. 1, pp. 152-179.Search in Google Scholar

Gupta, S. Ogden, D. (2009). To buy or not to buy? A social dilemma perspective on green buying. Journal of Consumer Marketing, Vol 26 no. 6, pp.376-391.10.1108/07363760910988201Search in Google Scholar

Hair, J. F., Jr., Anderson, R. E., Tatham, R. L. Black W. C.(1995) Multivariate Data Analysis, 3rd ed, Macmillan Publishing Company, New York.Search in Google Scholar

Haron, S., Paim, L. Yahaya, N. (2005). Towards sustainable consumption: an examination of environmental knowledge among Malaysians. International Journal of Consumer Studies, Vol 29 no. 5, pp. 426-436.10.1111/j.1470-6431.2005.00460.xSearch in Google Scholar

Hartmann, P. Ibanez, V. (2006). Green value added. Marketing Intelligence & Planning, Vol 24 no. 7, pp. 673-680.10.1108/02634500610711842Search in Google Scholar

Haytko, D. Matulich, E. (2008). Green advertising and environmentally responsible consumer behaviors: Linkages examined. Journal of Management and Marketing Research, Vol 1, pp. 2-11.Search in Google Scholar

Hopkins, M. (2009). What the ‘Green’ Consumer Wants. MIT Sloan Management Review, Vol 50 no. 4, pp. 87-89.Search in Google Scholar

Juwaheer, T., Pudaruth, S. & Noyaux, M. (2012). Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and Sustainable Development, Vol 8 no. 1, 36 – 59.10.1108/20425961211221615Search in Google Scholar

Kalamas, M., Cleveland, M. Laroche, M. (2014). Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control. Journal of Business Research, Vol 67 no. 2, pp.12-22.10.1016/j.jbusres.2013.03.007Search in Google Scholar

Kang, J., Liu, C. Kim, S. (2013). Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, Vol 37 no. 4, pp.442-452.10.1111/ijcs.12013Search in Google Scholar

Kangun, L., Carlson, L., Grove, S. (1991), “Environmental advertising claims: a preliminary investigation”, Journal of Public Policy & Marketing, (10) (2), pp.47-58.10.1177/074391569101000203Search in Google Scholar

Kaufmann, H., Panni, M. Orphanidou, Y. (2012). Factors affecting consumers’ green purchasing behavior: An integrated conceptual framework. Amfiteatru Economic, Vol 14 no. 31, pp. 50-69.Search in Google Scholar

Kianpour, K., Anvari, R., Jusoh, A. Fauzi Auzi Othman, M. (2014). Important motivators for buying green products. IC, 10(5).10.3926/ic.470Search in Google Scholar

Kim, Y. Choi, S. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, Vol 32 no. 1, pp. 592-599.Search in Google Scholar

Krarup, S. Russell, C. (2005). Environment, information and consumer behaviour. [e-book] UK: Edward Elgar Publishing Limited. pp. 1-244.Search in Google Scholar

Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing intelligence \& planning, Vol 26 no. 6, pp. 573-586.10.1108/02634500810902839Search in Google Scholar

Lee, K. (2009). Gender differences in Hong Kong adolescent consumers' green purchasing behavior. Journal of consumer marketing, Vol 26 no. 2, pp. 87-96.10.1108/07363760910940456Search in Google Scholar

Leire, C. Thidell. (2005). Product-related environmental information to guide consumer purchases--a review and analysis of research on perceptions, understanding and use among Nordic consumers. Journal of Cleaner Production, Vol 13 no. 10-11, pp. 1061-1070.10.1016/j.jclepro.2004.12.004Search in Google Scholar

Loureiro, M. Lotade, J. (2005). Do fair trade and eco-labels in coffee wake up the consumer conscience? Ecological Economics, Vol 53 no. 1, pp. 129-138.Search in Google Scholar

Majlath, M. (2010). Can Individuals do anything for the Environment? The Role of Perceived Consumer Effectiveness. Proceedings of FIKUSZ, Vol 10, pp 157-166.Search in Google Scholar

Martin, B., Simintiras, A. (1995), “The impact of green product lines on the environment”, Marketing Intelligence & Planning, Vol 13, no. 4, pp 16-23.10.1108/02634509510088991Search in Google Scholar

Masango, M. (2008). Making residential solar water heating compulsory. Finweek Vol 1, pp 61-62.Search in Google Scholar

Mei, O., Ling, K. Piew, T. (2012). The Antecedents of Green Purchase Intention among Malaysian Consumers. Asian Social Science, Vol 8 no. 13, pp. 248-263.10.5539/ass.v8n13p248Search in Google Scholar

Milfont, T. (2007). Psychology of environmental attitudes: A cross-cultural study of their content and structure. June, Available online at: https://www.researchgate.net/publication/37985782_Psychology_of_environmental_attitudes_A_cross-cultural_study_of_their_content_and_structureSearch in Google Scholar

Milton S. & Kaufman S., (2005), Solar Water Heating as a Climate Protection Strategy: The Role for Carbon Finance; Green Markets International, Inc.;http://www.green-markets.orgSearch in Google Scholar

Minton, E., Kahle, L. Kim, C. (2015). Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast. Journal of Business Research, Vol 68 no. 9, pp.1937-1944.10.1016/j.jbusres.2015.01.003Search in Google Scholar

Moser, G., Uzzell, D. (2003) Environmental Psychology In: Comprehensive Handbook of Psychology, Vol 5: Personality and Social Psychology. Wiley, New York, pp. 419-445.Search in Google Scholar

Mostafa, M. (2007). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology \& Marketing, Vol 24 no. 5, pp. 445-473.10.1002/mar.20168Search in Google Scholar

Mostafa, M. (2007). Gender differences in Egyptian consumers’ green purchase behavior: the effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, Vol 31 no. 3, pp. 220-229.10.1111/j.1470-6431.2006.00523.xSearch in Google Scholar

Mourali, M., Laroche, M. Pons, F. (2005). Individualistic orientation and consumer susceptibility to interpersonal influence. Journal of Services Marketing, Vol 19 no. 3, pp. 164-173.10.1108/08876040510596849Search in Google Scholar

Nicholls, A, Lee, N. (2006). “Purchase Decision-Making in Fair Trade and The Ethical Purchase Gap: Is There a Fair Trade Twix?” Journal of Strategic Marketing, Vol. 14, no. 4, pp. 369–386.Search in Google Scholar

Nimse, P., Vijayan, A., Kumar, A., Varadarajan, C. (2007), “A review of green product databases”, American Institute of Chemical Engineers, Vol 26 no. 2, 131-7.10.1002/ep.10210Search in Google Scholar

Nittala, R. (2014). Green Consumer Behavior of the Educated Segment in India. Journal of International Consumer Marketing, Vol 26 no. 2, pp.138-152.10.1080/08961530.2014.878205Search in Google Scholar

Ottman, J., Stafford, E. Hartman, C. (2006). Avoiding green marketing myopia: ways to improve consumer appeal for environmentally preferable products. Environment: Science and Policy for Sustainable Development, Vol 48 no. 5, pp. 22-36.Search in Google Scholar

Ozaki, R. (2011). Adopting sustainable innovation: what makes consumers sign up to green electricity? Business Strategy and the Environment, Vol 20 no. 1, pp. 1-17.Search in Google Scholar

Pahl, S., Harris, P., Todd, H. Rutter, D. (2005). Comparative optimism for environmental risks. Journal of Environmental Psychology, Vol 25 no. 1, pp. 1-11.10.1016/j.jenvp.2004.12.004Search in Google Scholar

Pickett-Baker, J. Ozaki, R. (2008). Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, Vol 25 no. 5, pp. 281-293.10.1108/07363760810890516Search in Google Scholar

Plaza, M.P. Linares, P. (2007). Strategic decision for green electricity marketing: learning from past experiences. Unpublished research report. Funded by Gamesa Energia. JFK School of Government, Harvard.Search in Google Scholar

Pudaruth, S., Juwaheer, T. Seewoo, Y. (2015). Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: a study of female customers. Social Responsibility Journal, Vol 11 no. 1, pp.179-198.10.1108/SRJ-04-2013-0049Search in Google Scholar

Qader, I. Zainuddin, Y. (2011). The impact of media exposure on intention to purchase green electronic products amongst lecturers. International Journal of Business and Management. International Journal of Business and Management, Vol 6 no. 3, pp. 240-248.10.5539/ijbm.v6n3p240Search in Google Scholar

Rahbar, E. Wahid, N. (2010). Ethno-cultural differences and consumer understanding of eco-labels: an empirical study in Malaysia. Journal of Sustainable Development, Vol 3 no. 3, pp. 255-262.10.5539/jsd.v3n3p255Search in Google Scholar

Rahbar, E. Wahid, N. (2010). The Malaysian Consumer and the Environment: Purchase Behavior. Global Business and Management Research: An International Journal, Vol 2 no. 4, pp. 323-336.Search in Google Scholar

Rahbar, E. Wahid, N. A. (2011). Investigation of green marketing tools' effect on consumers' purchase behavior. Business Strategy Series, Vol 12 no. 2, 73-83.10.1108/17515631111114877Search in Google Scholar

Ramayah, T. Rahbar, E. (2013). Greening the environment through recycling: an empirical study. Management of Env Quality, Vol 24 no. 6, pp.782-801.10.1108/MEQ-07-2012-0054Search in Google Scholar

Rashid, N. (2009). Eco-labelling perspectives amongst Malaysian consumers. Canadian Social Science, Vol 5 no. 2, pp. 1-10.Search in Google Scholar

Rezai, G., Teng, P., Mohamed, Z. Shamsudin, M. (2013). Going Green: Survey of Perceptions and Intentions among Malaysian Consumers. International Business and Management, Vol 6 no. 1, pp. 104-112.Search in Google Scholar

Roche, C., Manget, J. Munnich, F. (2009). Capturing the Green Advantage for Consumer Companies. Boston Consulting Group. October, Available at :http://www.businessinsociety.eu/resources/3208Search in Google Scholar

Schlegelmilch, B., Bohlen, G., Diamantopoulos, A. (1996), “The link between green purchasing decisions and measures of environmental consciousness”, European Journal of Marketing, Vol 30 no. 5, pp 35-55.10.1108/03090569610118740Search in Google Scholar

Serralvo, F., Sastre, P., Joao, B., (2010). Reference group on consumer Decision making process: A study in the Brazilian Sports Utilitarian Vehicles Segment. Journal of the Academy of Business & Economics. Vol 10 no. 2, pp 157-161.Search in Google Scholar

Sharma, P. D. 2009. Solar power – Sustainable green energy to protect our economy and environment. March available online at: http://saferenvironment.wordpress.com/2009/02/02/solar-power-%E2%80%93-sustainable-green-energy-to-protect-our-economy-and-environment/Search in Google Scholar

Sinnappan, P. Rahman, A. (2011). Antecedents of green purchasing behavior among Malaysian consumers. International Business Management, Vol 5 no. 3, pp. 129-13910.3923/ibm.2011.129.139Search in Google Scholar

Smith, S. Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), Vol 18no. 2, pp.93-104.10.1016/j.ausmj.2010.01.001Search in Google Scholar

Tan, B. (2011). The roles of knowledge, threat, and PCE on green purchase behaviour. International Journal of Business and Management, Vol 6 no. 12, pp. 14-27.10.5539/ijbm.v6n12p14Search in Google Scholar

Tanner, C. Wolfing Kast, S. (2003). Promoting sustainable consumption: Determinants of green purchases by Swiss consumers. Psychology \& Marketing, Vol 20 no. 10, pp. 883-902.10.1002/mar.10101Search in Google Scholar

Tarkiainen, A. Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, Vol 107 no. 11, pp.808-822.10.1108/00070700510629760Search in Google Scholar

Thogersen, J. (2006). Media attention and the market for ‘green’ consumer products. Business Strategy and the Environment, Vol 15 no. 3, pp. 145-156.10.1002/bse.521Search in Google Scholar

Tilikidou, I. (2007). The Effects of Knowledge and Attitudes upon Greeks’ Pro-environmental Purchasing Behaviour. Corporate Social Responsibility and Environmental Management, Vol 14 no. 3, pp. 121-134.10.1002/csr.123Search in Google Scholar

Todd, A.M. (2004). The aesthetic turn in green marketing. Ethics & the Environment, Vol 9 no. 2, pp 86-102.Search in Google Scholar

Tsen, C., Phang, G., Hasan, H. Buncha, M. (2006). Going green: A study of consumers' willingness to pay for green products in Kota Kinabalu. International Journal of Business and Society, Vol 7 no. 2, pp. 40-54.Search in Google Scholar

Tu, J., Kao, T. Tu, Y. (2013). Influences of framing effect and green message on advertising effect. Social Behavior and Personality: an international journal, Vol 41 no. 7, pp. 1083-1098.10.2224/sbp.2013.41.7.1083Search in Google Scholar

Unruth, G. (2011). No, Consumers Will Not Pay More for Green. [online] October available online at: http://www.forbes.com/sites/csr/2011/07/28/no-consumers-will-not-pay-morefor-green/Search in Google Scholar

Verhoef, P. (2005). Explaining purchases of organic meat by Dutch consumers. European Review of Agricultural Economics, Vol 32 no. 2, pp. 245-267.10.1093/eurrag/jbi008Search in Google Scholar

Vermeir, I. Verbeke, W. (2006). Sustainable food consumption: exploring the consumer “attitude-behavioral intention” gap. Journal of Agricultural and Environmental Ethics, Vol 19 no. 2, pp. 169-194.10.1007/s10806-005-5485-3Search in Google Scholar

Walsh, G., Mitchell, V., Jackson, P. Beatty, S. (2009). Examining the antecedents and consequences of corporate reputation: a customer perspective. British Journal of Management, Vol 20 no. 2, pp. 187-203.10.1111/j.1467-8551.2007.00557.xSearch in Google Scholar

Webb, D., Mohr, L. Harris, K. (2008). A re-examination of socially responsible consumption and its measurement. Journal of Business Research, Vol 61 no. 2, pp. 91-98.10.1016/j.jbusres.2007.05.007Search in Google Scholar

Wiser, R. (2007). Using contingent valuation to explore willingness to pay for renewable energy: a comparison of collective and voluntary payment vehicles. Ecological economics, Vol 62 no. (3-4), pp. 419-432.10.1016/j.ecolecon.2006.07.003Search in Google Scholar

Wolsink, M. (2007). Wind power implementation: The nature of public attitudes: Equity and fairness instead of ‘backyard motives’. Renewable and Sustainable Energy Reviews, Vol 11 no. 6, pp.1188-1207.10.1016/j.rser.2005.10.005Search in Google Scholar

Wong, W., and MO, H., (2013). Purchase Behaviour related to recycled product in China. Review of Business Research, Vol 13 no. 2, pp 125-131.10.18374/RBR-13-2.15Search in Google Scholar

Yoo, S. Kwak, S. (2009). Willingness to pay for green electricity in Korea: A contingent valuation study. Energy Policy, Vol 37 no. 12, pp. 5408–5416.10.1016/j.enpol.2009.07.062Search in Google Scholar

Young, W., Hwang, K., Mcdonald, S., Oates, C. J. (2010). Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, Vol 18 no. 1, pp 20-31.Search in Google Scholar

Zaiem, I. (2005). Le comportement écologique du consommateur: Modélisation des relations et déterminants. La Revue des Sciences de Gestion: Direction et Gestion, Vol 40 no. (214-215), pp. 75-88.10.3917/rsg.214.0075Search in Google Scholar

Zhu, B. (2012). The Impact of Green Advertising on Consumer Purchase Intention of Green Products. SSRN Electronic Journal. Available online at: http://papers.ssrn.com/10.2139/ssrn.2182906Search in Google Scholar