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Studies in Business and Economics
Volume 11 (2016): Issue 2 (August 2016)
Open Access
Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail
Iliuta Costel Negricea
Iliuta Costel Negricea
,
Tudor Edu
Tudor Edu
and
Laura Balan
Laura Balan
| Nov 19, 2016
Studies in Business and Economics
Volume 11 (2016): Issue 2 (August 2016)
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Published Online:
Nov 19, 2016
Page range:
68 - 78
DOI:
https://doi.org/10.1515/sbe-2016-0022
Keywords
market positioning
,
in-depth interview
,
modern retail
,
Romania
© 2016 Negricea Iliuta Costel et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Iliuta Costel Negricea
Romanian-American University, Bucharest, Romania
Tudor Edu
Romanian-American University, Bucharest, Romania
Laura Balan
Money Save Direct, Lancashire, United Kingdom of Great Britain and Northern Ireland