<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The purpose of this paper is to examine Japanese society and present contemporary issues with emphasis on the changes in the role, status and preferences of Japanese women within the Japanese society, through the years. The first part of the paper makes an overview on the evolution of the role of women in Japanese society during Shogunate until now, focusing mainly on increasing Japanese women's status within the enterprise. In the second part of the paper, the author exposes the results of several studies on the effects on the marketing of luxury for Japanese women, highlighting the correlation between increased interest to be as competitive in the workplace and enhancing concern for luxury brands.</p></abstract>

The purpose of this paper is to examine Japanese society and present contemporary issues with emphasis on the changes in the role, status and preferences of Japanese women within the Japanese society, through the years. The first part of the paper makes an overview on the evolution of the role of women in Japanese society during Shogunate until now, focusing mainly on increasing Japanese women's status within the enterprise. In the second part of the paper, the author exposes the results of several studies on the effects on the marketing of luxury for Japanese women, highlighting the correlation between increased interest to be as competitive in the workplace and enhancing concern for luxury brands.

Japanese women in the contemporary society

The Bucharest University of Economic Studies

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Japanese women in the contemporary society"}

The purpose of this paper is to examine Japanese society and present contemporary issues with emphasis on the changes in the role, status and preferences of...

Japanese women in the contemporary society

Published Online: Aug 26, 2017

Page range: 607 - 615

DOI: https://doi.org/10.1515/picbe-2017-0065

Keywords
Japanese work force, employment of women, marketing, luxury brands in Japan

© 2017 Violeta Mihaela Dinca et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Japanese women in the contemporary society

Published Online: Aug 26, 2017

Page range: 607 - 615

DOI: https://doi.org/10.1515/picbe-2017-0065

KeywordsJapanese work force, employment of women, marketing, luxury brands in Japan

© 2017 Violeta Mihaela Dinca et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Japanese work force, employment of women, marketing, luxury brands in Japan