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Physical Culture and Sport. Studies and Research
Volume 66 (2015): Issue 1 (June 2015)
Open Access
A Systematic Literature Review on Ambush Marketing in Sport
Monika Piątkowska
Monika Piątkowska
,
Jolanta Żyśko
Jolanta Żyśko
and
Sylwia Gocłowska
Sylwia Gocłowska
| Jul 10, 2015
Physical Culture and Sport. Studies and Research
Volume 66 (2015): Issue 1 (June 2015)
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Published Online:
Jul 10, 2015
Page range:
14 - 27
DOI:
https://doi.org/10.1515/pcssr-2015-0002
Keywords
Systematic review
,
marketing
,
ambush marketing
,
sport
,
mega-events
© Monika Piątkowska et al.
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Monika Piątkowska
Josef Pilsudski University of Physical Education in Warsaw, Poland
Jolanta Żyśko
Warsaw School of Tourism and Hospitality Management, Poland
Sylwia Gocłowska
Josef Pilsudski University of Physical Education in Warsaw, Poland