<abstract xmlns="http://www.w3.org/1999/xhtml"> The article gives an overview of general trends in media use in Estonia over the last 15 years, making some comparisons with Nordic countries.Since the beginning of postcommunist transformation in 1991, the media landscape in Estonia has faced substantial changes. A completely renewed media system has emerged, characterized by a diversity of channels, formats, and contents. Not only the media themselves, but also the patterns of media use among audiences, their habits and expectations, have gone through a process of radical change. Changes in the Estonian media landscape have some aspects in common with many other European countries, such as the impact of emerging new media and global TV; others are specific features of transition to a market economy and democratic political order.Besides discussing general trends, the article gives insights into some audience- related aspects of changes, more specifically age and ethnicity.</abstract>

The article gives an overview of general trends in media use in Estonia over the last 15 years, making some comparisons with Nordic countries.Since the beginning of postcommunist transformation in 1991, the media landscape in Estonia has faced substantial changes. A completely renewed media system has emerged, characterized by a diversity of channels, formats, and contents. Not only the media themselves, but also the patterns of media use among audiences, their habits and expectations, have gone through a process of radical change. Changes in the Estonian media landscape have some aspects in common with many other European countries, such as the impact of emerging new media and global TV; others are specific features of transition to a market economy and democratic political order.Besides discussing general trends, the article gives insights into some audience- related aspects of changes, more specifically age and ethnicity.

Media Use in Estonia

Professor, Department of Journalism and Communication, University of Tartu, Ülikooli 18, EE-Tartu 50090,

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"subtitle":"Trends and Patterns","article-title":"Media Use in Estonia"}

The article gives an overview of general trends in media use in Estonia over the last 15 years, making some comparisons with Nordic countries.Since the...

Media Use in Estonia

Published Online: Feb 14, 2017

Page range: 17 - 29

DOI: https://doi.org/10.1515/nor-2017-0216

Keywords
media use, indicators of media landscape, changing functions of the media, postcommunist transformation, Estonia

© by Peeter Vihalemm

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Media Use in Estonia

Published Online: Feb 14, 2017

Page range: 17 - 29

DOI: https://doi.org/10.1515/nor-2017-0216

Keywordsmedia use, indicators of media landscape, changing functions of the media, postcommunist transformation, Estonia

© by Peeter Vihalemm

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
media use, indicators of media landscape, changing functions of the media, postcommunist transformation, Estonia