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Flemming Hansen
Econ.Dr., Professor; Department of Marketing, Center for Marketing Communication, Copenhagen Business School, Solbjerg Plads 3, C3, DK-2000 Frederiksberg, Denmark
Steen Lundsteen
MSc., Research Assistant; Department of Marketing, Center for Marketing Communication, Copenhagen Business School, Solbjerg Plads 3, C3, DK 2000 Frederiksberg, Denmark