[Abt, C.C. (1970) Serious Games. New York: Viking Press.]Search in Google Scholar
[Bergeron, B.P. (2006) Developing Serious Games. Hingham, Mass.: Charles River Media.]Search in Google Scholar
[Bitzer, L.F. (1959) ‘Aristotle’s Enthymeme Revisited’, Quarterly Journal of Speech, 45, 399-408.10.1080/00335635909382374]Search in Google Scholar
[Bogost, I. (2005) Frame and Metaphor in Political Games. Paper presented at the DiGRA 2005: Changing Views – Worlds in Play, Vancouver, Canada.]Search in Google Scholar
[Bogost, I. (2007) Persuasive Games: The Expressive Power of Videogames. Cambridge, MA: MIT Press.10.7551/mitpress/5334.001.0001]Search in Google Scholar
[Chaney, I. M., Lin, K.-H., & Chaney, J. (2004) ‘The Effect of Billboards within the Gaming Environment’, Journal of Interactive Advertising, 5(1).10.1080/15252019.2004.10722092]Search in Google Scholar
[Chen, J., & Ringel, M. (2001) Can Advergaming be the Future of Interactive Advertising? New York: <kpe>.]Search in Google Scholar
[Conley, T.M. (1984) ‘The Enthymeme in Perspective’, The Quarterly Journal of Speech, 70, 168-187.10.1080/00335638409383687]Search in Google Scholar
[Deal, D. (2005, 16-20 June) The Ability of Branded Online Games to Build Brand Equity: An Exploratory Study. Paper presented at the DIGRA 2005: Changing Views: Worlds in Play, Vancouver, Canada.]Search in Google Scholar
[Egenfeldt-Nielsen, S. (2005) Beyond Edutainment: Exploring the Educational Potential of Computer Games. Unpublished PhD thesis. Copenhagen: IT University of Copenhagen.]Search in Google Scholar
[Egenfeldt-Nielsen, S., Smith, J.H., & Tosca, S.P. (2008) Understanding Video Games: The Essential Introduction. New York: Routledge.10.4324/9780203930748]Search in Google Scholar
[Frasca, G. (2007) Play the Message: Play, Game and Videogame Rhetoric. Unpublished PhD thesis. Copenhagen: University of Copenhagen.]Search in Google Scholar
[Gee, J.P. (2003) What Video Games Have to Teach us About Learning and Literacy. New York: Palgrave Macmillan.10.1145/950566.950595]Search in Google Scholar
[Iuppa, N.V., & Borst, T. (2006) Story and Simulations for Serious Games: Tales From the Trenches. Amsterdam; Boston: Elsevier.]Search in Google Scholar
[Juul, J. (2003) Half-Real – Video Games Between Real Rules and Fictional Worlds. Unpublished PhD dissertation, Copenhagen: IT University of Copenhagen.]Search in Google Scholar
[Kennedy, H., & Giddings, S. (2005) Playful Objects: Agency, Technology and Aesthetics. Presentation given at Aesthetics of Play: A Conference on Computer Game Aesthetics, Bergen: Norway, 13-15 October 2005.]Search in Google Scholar
[Lin, H., & Sun, C.T. (2005) The “white-eyed” Player Culture: Grief Play and Construction of Deviance in MMORPGs. Paper presented at the Selected papers of the Digital Interactive Games Research Association’s second international conference (DiGRA 2005), Vancouver, Canada.]Search in Google Scholar
[Salen, K., & Zimmerman, E. (2004) Rules of Play – Game Design Fundamentals. London: MIT Press.]Search in Google Scholar
[Shaffer, D.W. (2007) How Computer Games Help Children Learn. New York: Palgrave Macmillan.10.1057/9780230601994]Search in Google Scholar
[Smith, J.H. (2006) Plans and Purposes: How Videogame Goals Shape Player Behaviour. Unpublished PhD dissertation, IT University of Copenhagen, Copenhagen.]Search in Google Scholar
[Squire, K. (2004) Replaying History. Unpublished PhD dissertation, Indiana University, Indiana.]Search in Google Scholar
[Svahn, M. (2005) ‘Future-proofing Advergaming: A Systematisation for the Media Buyer’. Proceedings of the 2nd Australasian conference on Interactive entertainment, 187-191.]Search in Google Scholar
[Taylor, T.L. (2006) Play Between Worlds: Exploring Online Game Culture. Cambridge, Mass.: MIT Press.10.7551/mitpress/5418.001.0001]Search in Google Scholar
[Tosca, S.P. (2003) ‘Reading Resident Evil: Code Veronica X’, in Proceedings of DAC03. Melbourne: RMIT Press.]Search in Google Scholar
[Tychsen, A., Smith, J.H., Hitchens, M., & Tosca, S. (2006, 4-6 December) Communication in Multi-Player Role Playing Games – The Effect of Medium. Paper presented at the 3rd International Conference on Technologies for Interactive Digital Storytelling and Entertainment, Darmstadt, Germany.10.1007/11944577_28]Search in Google Scholar
[Williams, D. (2003) ‘The Videogame Lightning Rod. Constructions of a New Media Technology, 1970-2000’, Information, Communication and Society, 6(4), 524-549.]Search in Google Scholar
[Winkler, T., & Buckner, K. (2006) ‘Receptiveness of Gamers to Embedded Brand Messages in Advergames: Attitudes towards Product Placement’, Journal of Interactive Advertising, 7(1).10.1080/15252019.2006.10722123]Search in Google Scholar
[Aarseth, E. (2004) ‘Genre Trouble: Narrativism and the Art of Simulation’, in Wardrip-Fruin, N. & Harrigan, P. (eds.), First Person: New Media as Story, Performance and Game. Cambridge, Massachusetts: The MIT Press.]Search in Google Scholar
