<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This study examines 20 Iranian-Norwegians and their diverse media consumption. The claim is that the dynamics between media’s hegemonic quality, expressed in their discursive representation of realities, and Iranian-Norwegians’ subjective positions seem to have a vital impact on the processes of meaning construction and positioning that Iranian-Norwegians experience in Norwegian society. Analysis of the respondents’ media preferences indicates that they are most often attracted by three characteristics linked to their status: being Iranian, immigrant and Muslim. These elements emerge as identity markers that Iranian-Norwegians focus on in their relationship to the media, and furthermore employ in their negotiation of identity and position in Norwegian society. They often express an anomaly between their understanding of themselves, who they are and where they belong, and the discursive representation of them in the media. This results in an attitude of resistance, in the shape of the subjective constructions of the respondents, and which seems to propel them in different directions.</p></abstract>

This study examines 20 Iranian-Norwegians and their diverse media consumption. The claim is that the dynamics between media’s hegemonic quality, expressed in their discursive representation of realities, and Iranian-Norwegians’ subjective positions seem to have a vital impact on the processes of meaning construction and positioning that Iranian-Norwegians experience in Norwegian society. Analysis of the respondents’ media preferences indicates that they are most often attracted by three characteristics linked to their status: being Iranian, immigrant and Muslim. These elements emerge as identity markers that Iranian-Norwegians focus on in their relationship to the media, and furthermore employ in their negotiation of identity and position in Norwegian society. They often express an anomaly between their understanding of themselves, who they are and where they belong, and the discursive representation of them in the media. This results in an attitude of resistance, in the shape of the subjective constructions of the respondents, and which seems to propel them in different directions.

Iranian-Norwegian Media Consumption

Cand.polit., Ph.d. fellow, Faculty of Social Sciences, University of Oslo

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"subtitle":"Identity and Positioning","article-title":"Iranian-Norwegian Media Consumption"}

This study examines 20 Iranian-Norwegians and their diverse media consumption. The claim is that the dynamics between media’s hegemonic quality, expressed in...

Iranian-Norwegian Media Consumption

Published Online: Feb 07, 2017

Page range: 67 - 82

DOI: https://doi.org/10.1515/nor-2017-0139

Keywords
Iranian Diaspora, multi-consumption, identity, positioning, hegemony, subjectivity

© 2009 Sharam Alghasi, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Iranian-Norwegian Media Consumption

Published Online: Feb 07, 2017

Page range: 67 - 82

DOI: https://doi.org/10.1515/nor-2017-0139

KeywordsIranian Diaspora, multi-consumption, identity, positioning, hegemony, subjectivity

© 2009 Sharam Alghasi, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Iranian Diaspora, multi-consumption, identity, positioning, hegemony, subjectivity