<abstract xmlns="http://www.w3.org/1999/xhtml"><p>In this article, I present an economist’s perspective on the TV industry and view it as a so-called two-sided market, with advertisers on the one side benefiting from the presence of TV viewers and TV viewers on the other side having a dislike for advertising on TV. I use this framework to discuss the likely future development of pay TV, in particular how a future increase in competition in the TV industry will affect the prevalence of pay TV over advertising-financed TV.</p></abstract>

In this article, I present an economist’s perspective on the TV industry and view it as a so-called two-sided market, with advertisers on the one side benefiting from the presence of TV viewers and TV viewers on the other side having a dislike for advertising on TV. I use this framework to discuss the likely future development of pay TV, in particular how a future increase in competition in the TV industry will affect the prevalence of pay TV over advertising-financed TV.

The Television Industry as a Market of Attention

Dr.oecon, Professor of Economics, Department of Economics, University of Oslo

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"The Television Industry as a Market of Attention"}

In this article, I present an economist’s perspective on the TV industry and view it as a so-called two-sided market, with advertisers on the one side...

The Television Industry as a Market of Attention

Published Online: Jan 30, 2017

Page range: 115 - 123

DOI: https://doi.org/10.1515/nor-2017-0124

Keywords
TV industry, media financing, TV advertising, pay TV, DTTV, public broadcasting

© 2010 Tore Nilssen, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Television Industry as a Market of Attention

Published Online: Jan 30, 2017

Page range: 115 - 123

DOI: https://doi.org/10.1515/nor-2017-0124

KeywordsTV industry, media financing, TV advertising, pay TV, DTTV, public broadcasting

© 2010 Tore Nilssen, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
TV industry, media financing, TV advertising, pay TV, DTTV, public broadcasting