<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Around the world, rapid media choice proliferation is empowering audiences and allowing individuals to more precisely tailor personal media use. From a democratic perspective, the relationship between the changing media environment and news use is of particular interest. This article presents a comparative exploration of citizens’ changing orientations towards local, national and international news in two very different countries, Norway and the United States, between 1995 and 2012. Prior research suggests that more media choice correlates with a decrease in news consumption. Our analysis shows a pattern of increasing specialization in news orientation in both countries. We also find that the strongest Norwegian trend is one of specialization while the strongest trend in the United States is one of disconnection. Altogether, the results illustrate how local conditions shape the effects of global technological developments.</p>
</abstract>

Around the world, rapid media choice proliferation is empowering audiences and allowing individuals to more precisely tailor personal media use. From a democratic perspective, the relationship between the changing media environment and news use is of particular interest. This article presents a comparative exploration of citizens’ changing orientations towards local, national and international news in two very different countries, Norway and the United States, between 1995 and 2012. Prior research suggests that more media choice correlates with a decrease in news consumption. Our analysis shows a pattern of increasing specialization in news orientation in both countries. We also find that the strongest Norwegian trend is one of specialization while the strongest trend in the United States is one of disconnection. Altogether, the results illustrate how local conditions shape the effects of global technological developments.

Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012

Department of Business, History and Social Sciences

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Around the world, rapid media choice proliferation is empowering audiences and allowing individuals to more precisely tailor personal media use. From a...

Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012

Published Online: Dec 08, 2017

Page range: 33 - 49

DOI: https://doi.org/10.1515/nor-2016-0390

Keywords
media globalization, news orientation, local news, international news, news use, comparative study

© 2017 Eiri Elvestad et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Media Choice Proliferation and Shifting Orientations Towards News in the United States and Norway, 1995–2012

Published Online: Dec 08, 2017

Page range: 33 - 49

DOI: https://doi.org/10.1515/nor-2016-0390

Keywordsmedia globalization, news orientation, local news, international news, news use, comparative study

© 2017 Eiri Elvestad et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
media globalization, news orientation, local news, international news, news use, comparative study