<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Online shopping has become popular over the years and is a widely used way to purchase goods and services. For online retailers to succeed, it is important that they have a quality website to attract and retain customers. The aim of this study was to investigate the construct validity of three respective measurement instruments related to website quality factors, namely; system, information and service quality factors, which may influence consumers within the online shopping environment in a South African context. Primary data was collected through self-administered questionnaires. The demographic and online shopping profile of the sample are presented and followed by confirmatory and exploratory factors analyses on the three instruments. The confirmatory factor analysis found poor fit for the original hypothesised models for each of the scales; further exploratory factor analyses revealed slightly different dimensionalities underlying the scales, yet these were still somewhat aligned with the theoretical framework from which the original scales were derived. Despite this, the study provides a platform for future revision of the scales and future research into website quality factors within the online shopping environment in a South African context.</p></abstract>

Online shopping has become popular over the years and is a widely used way to purchase goods and services. For online retailers to succeed, it is important that they have a quality website to attract and retain customers. The aim of this study was to investigate the construct validity of three respective measurement instruments related to website quality factors, namely; system, information and service quality factors, which may influence consumers within the online shopping environment in a South African context. Primary data was collected through self-administered questionnaires. The demographic and online shopping profile of the sample are presented and followed by confirmatory and exploratory factors analyses on the three instruments. The confirmatory factor analysis found poor fit for the original hypothesised models for each of the scales; further exploratory factor analyses revealed slightly different dimensionalities underlying the scales, yet these were still somewhat aligned with the theoretical framework from which the original scales were derived. Despite this, the study provides a platform for future revision of the scales and future research into website quality factors within the online shopping environment in a South African context.

Investigating the construct validity of quality measures influencing online shopping in a South African context

Management & Marketing

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Online shopping has become popular over the years and is a widely used way to purchase goods and services. For online retailers to succeed, it is important...

Investigating the construct validity of quality measures influencing online shopping in a South African context

Published Online: Oct 23, 2017

Page range: 376 - 401

DOI: https://doi.org/10.1515/mmcks-2017-0023

Keywords
online shopping, website quality, system quality, information quality, service quality, South Africa

© 2017 Yu-ting Hung-Joubert, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Investigating the construct validity of quality measures influencing online shopping in a South African context

Published Online: Oct 23, 2017

Page range: 376 - 401

DOI: https://doi.org/10.1515/mmcks-2017-0023

Keywordsonline shopping, website quality, system quality, information quality, service quality, South Africa

© 2017 Yu-ting Hung-Joubert, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
online shopping, website quality, system quality, information quality, service quality, South Africa