<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled based on availability. In this research, 300 questionnaires were distributed among consumers. Structural equation modeling was used to analyze the data. The findings of this research showed that the environmental attitude of customers has significant and positive impact on caring for green products and environmental concerns. In addition, environmental concerns and care for green products have a significant and positive impact on green purchasing decision.</p></abstract>

The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled based on availability. In this research, 300 questionnaires were distributed among consumers. Structural equation modeling was used to analyze the data. The findings of this research showed that the environmental attitude of customers has significant and positive impact on caring for green products and environmental concerns. In addition, environmental concerns and care for green products have a significant and positive impact on green purchasing decision.

Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

Management & Marketing

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than...

Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

Published Online: Aug 22, 2017

Page range: 297 - 315

DOI: https://doi.org/10.1515/mmcks-2017-0018

Keywords
environmental attitude, environmental concerns, care for green products, consumer, decision to purchase a green product

© 2017 Majid Esmaeilpour et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

Published Online: Aug 22, 2017

Page range: 297 - 315

DOI: https://doi.org/10.1515/mmcks-2017-0018

Keywordsenvironmental attitude, environmental concerns, care for green products, consumer, decision to purchase a green product

© 2017 Majid Esmaeilpour et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
environmental attitude, environmental concerns, care for green products, consumer, decision to purchase a green product