Open Access

Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia


Cite

Aaker, D.A. (1996), “Measuring brand equity across products and markets”, California Management Review, Vol. 38, No. 3, pp. 102-120.10.2307/41165845Search in Google Scholar

Aaker, D.A. (1991), Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.Search in Google Scholar

Abraham, M. (2001), “Top of mind awareness in industrial markets: Why you need to get and keep it!”. Retrieved March 18, 2012 from www.sticky-marketing.net/articles/top-of-mind.htm.Search in Google Scholar

Bhattacharya, C.B. and Sen, S. (2003), “Consumer-company identification: A framework for understanding consumer’s relationships with companies”, Journal of Marketing, Vol. 67, pp. 76–88.10.1509/jmkg.67.2.76.18609Search in Google Scholar

Blumenthal, D. and Bergstorm, A. (2003), “Brand councils that care: Towards the convergence of branding and corporate social responsibility”, Journal of Brand Management, Vol. 10, pp. 327–341.10.1057/palgrave.bm.2540128Search in Google Scholar

Bryman, A. and Bell, E. (2007), Business research methods (2nd ed.). New York: Oxford University Press.Search in Google Scholar

Buil, I., Martinez, E. and de Chernatony (2013), “The influence of brand equity on consumer responses”, Journal of Consumer Marketing, Vol. 30, No. 1, 62-74.10.1108/07363761311290849Search in Google Scholar

Che-Ha, S. and Hashim, N. (2007), “Brand equity, customer satisfaction and loyalty: Malaysian banking sector”, International Review of Business Research Papers, Vol. 3, No. 5, pp. 123-133.Search in Google Scholar

Chen, S. and Bouvain, P. (2005), “Branding and corporate social responsibility rankings – doing good is not enough”, ANZMAC 2005 Conference: Corporate Responsibility.Search in Google Scholar

Chu, S. and Keh, H.T. (2006), “Brand value creation: Analysis of the Interbrand-Business Week brand value rankings”, Marketing Letters, Vol. 17, pp. 323–331.10.1007/s11002-006-9407-6Search in Google Scholar

DeVellis, R.F. (2012). Scale development: Theory and applications (3rd ed.). Thousand Oaks, California: SAGE Publications.Search in Google Scholar

Fan, Y. (2005), “Ethical branding and corporate reputation”, Corporate Communications: An International Journal, Vol. 10, No. 4, pp. 341-350.10.1108/13563280510630133Search in Google Scholar

Farquhar, P. H., Han, J. Y. and Iriji, Y. (1991). Recognizing and measuring brand assets, Marketing Science Institute, Cambridge, MA. 91-119.Search in Google Scholar

Fehle, F., Fournier, S., Madden T. and Shrider, D. (2008), “Brand value and asset pricing”, Quarterly Journal of Finance and Accounting, Vol. 47, No. 1, pp. 3-26.Search in Google Scholar

Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998), Multivariate data analysis (5th ed.), Upper Saddle River: Prentice Hall.Search in Google Scholar

Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate data analysis: A global perspective (7th ed.). New Jersey: Pearson Education Inc.Search in Google Scholar

Hopkins, M. (2006), “What is corporate social responsibility all about?”, Journal of Public Affairs, Vol. 6, pp. 298-306.10.1002/pa.238Search in Google Scholar

Hoq, Z., Mohammad, A., Sulaiman, M. and Faridah, S. (2010), “The relationship between ethical brand and company reputation: the Malaysian perspective”, Pakistan Journal of Commerce and Social Sciences, Vol. 4, No. 1, pp.100-110.Search in Google Scholar

Jurg, W., Bloemer, J., Doorewaard, H. and Simons, R. (2008), “System constellations: a better way to identify branding opportunities?”, Journal of Brand Management, Vol. 15, No. 4, pp. 239-57.10.1057/palgrave.bm.2550116Search in Google Scholar

Kapferer, J.-N. (1992), Strategic brand management: New approaches to creating and evaluating brand equity. London: Kogan Page.Search in Google Scholar

Keller, K.L. (1993), “Conceptualizing, measuring and managing customer-based brand equity”, Journal of Marketing, Vol. 57, No. 1, pp. 1-22.10.1177/002224299305700101Search in Google Scholar

Keller, K.L. (2008). Strategic Brand Management (3rd ed.), New Jersey, Prentice Hall Inc.Search in Google Scholar

Key, S. and Popkin, S. (1998), “Integrating ethics into the strategic management process: doing well by doing good”, Management Decision, Vol. 36, No. 5, pp. 331-338.10.1108/00251749810220531Search in Google Scholar

Kumar, V. and George, M. (2007), “Measuring and maximizing customer equity: a critical analysis”, Journal of the Academy of Marketing Science, Vol. 35, No. 2, pp. 157-71.10.1007/s11747-007-0028-2Search in Google Scholar

Lassar, W., Mittal B. and Sharma, A. (1995), “Measuring customer-based brand equity”, Journal of Consumer Marketing, Vol. 12, No. 4, pp. 11-19.10.1108/07363769510095270Search in Google Scholar

Lii, Y.S. (2011), “The effect of corporate social responsibility initiatives on consumers’ identification with companies”, African Journal of Business Management, Vol. 5, No. 5, pp. 1642-1649.Search in Google Scholar

Luu Trong, T. (2012), “Corporate social responsibility, leadership and brand equity in healthcare service”, Social Responsibility Journal, Vol. 8, No. 3, pp. 347-362.10.1108/17471111211247929Search in Google Scholar

Maneet, K. and Agrawal, S. (2011), “Corporate social responsibility – A tool to create a positive brand image”, American Society of Business and Behavioural Sciences, 18th Annual Conference, Las Vegas: February 22-27, 2010. Retrieved from asbbs.org.Search in Google Scholar

Melo, T. and Galan, J. (2009). Effects of corporate social responsibility on brand value. Unpublished Master’s Thesis, Spain: Universidad De Salamanca.Search in Google Scholar

Motameni, R. and Shahrokhi, M. (1998), Brand equity valuation: A global perspective”. Journal of Product and Brand Management, Vol. 7, No. 4, pp 275-290.Search in Google Scholar

Netemeyer, R. G., Krishnan, B., Pullig, C., Dean, D., Ricks, J., Wang, G. and Yagci, M. (2001), Facets of customer based brand equity as a predictor of brand-related response variables, Working paper, Louisiana State University, Baton Rouge, LA.Search in Google Scholar

Nisen, M. (2013, May 9), “How Nike solved its sweatshop problem”, Business Insider. Retrieved from www.businessinsider.com/hownikesolveditssweatshopproblem20135?IR=T&r=US&IR=T.Search in Google Scholar

O’Cass, A. and Ngo, L.V. (2007), “Market orientation versus innovative culture: two routes to superior brand performance”, European Journal of Marketing, Vol. 41, No. 7-8, pp. 868-887.10.1108/03090560710752438Search in Google Scholar

Oliver, R.L. (1999), “Whence customer loyalty?”, Journal of Marketing, Vol. 63, Special Issue, pp. 33-44.10.1177/00222429990634s105Search in Google Scholar

Pallant, J. (2005), SPSS Survival Manual (2nd ed.), London: Open University Press.Search in Google Scholar

Ricks, J.M. (2005), “An assessment of strategic corporate philanthropy on perceptions of brand equity variables”, Journal of Consumer Marketing, Vol. 22, No. 3, pp. 121-134.10.1108/07363760510595940Search in Google Scholar

Sekaran, U. (2000), Research methods for business: A skill building approach. (3rd ed.), New Jersey: John Wiley & Sons, Inc.Search in Google Scholar

Smith, D.J., Gradojevic, N., and Irwin, W.S. (2007), “An analysis of brand equity determinants: Gross profit, advertising, research and development”, Journal of Business & Economics Research, Vol. 5, No. 11, pp. 103-116.Search in Google Scholar

Subhani, M.I. and Osman, A. (2011), “A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan”, South Asian Journal of Management Sciences, Vol. 5, No. 1, pp. 11-23.Search in Google Scholar

Tsao W.C. and Chen Y.H. (2011), “A study of the impact and application of cause-corporate brand alliance on Taiwan’s tourist amusement industry”, African Journal of Business Management, Vol. 52, No. 2, pp. 316-331.Search in Google Scholar

Wood, D.J. (1991), “Corporate social performance revisited”, The Academy of Management Review, Vol. 16, No. 4, pp. 691-718.10.2307/258977Search in Google Scholar

Yew Leh, F.C and Lee, G.C. (2011), “Customer based brand equity: A literature review”, Journal of Arts Science and Commerce, Vol. 2, No. 1, pp. 33-42.Search in Google Scholar

Yoo, B. and Donthu, N. (2001), “Developing and validating a multidimensional consumer-based brand equity scale”, Journal of Business Research, Vol. 52, No. 1, pp. 1-14.10.1016/S0148-2963(99)00098-3Search in Google Scholar

Zeithaml, V.A. (1988), “Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence”, Journal of Marketing, Vol. 52, No. 3, pp. 2-22.10.1177/002224298805200302Search in Google Scholar

Zulhamri, A. and Aziz, Y.A. (2013), “Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia”, Social Responsibility Journal, Vol. 9, No. 3, pp. 344-361.10.1108/SRJ-05-2011-0110Search in Google Scholar