<abstract xmlns="http://www.w3.org/1999/xhtml"><p>People use two types of scheduling styles to schedule their daily activities, namely clock-time or event-time. When people use clock time, they organize tasks based on a clock. When they use event-time, they organize tasks based on their order of completion. This research shows that adopting different scheduling styles influence consumers’ assortment size preferences. We demonstrate, through two studies, that consumers using event-time scheduling style prefer a larger assortment size whereas consumers using clock-time scheduling style prefer a smaller assortment size. We also show that this effect is mediated by desirability-feasibility consideration. Specifically, event-time scheduling style leads consumers to focus on the desirability considerations, which leads them to prefer larger assortment size while shopping. On the other hand, clock-time scheduling style leads consumers to focus on the feasibility considerations, which leads them to prefer smaller assortment size while shopping. We also discuss the theoretical and managerial implications of our research.</p></abstract>

People use two types of scheduling styles to schedule their daily activities, namely clock-time or event-time. When people use clock time, they organize tasks based on a clock. When they use event-time, they organize tasks based on their order of completion. This research shows that adopting different scheduling styles influence consumers’ assortment size preferences. We demonstrate, through two studies, that consumers using event-time scheduling style prefer a larger assortment size whereas consumers using clock-time scheduling style prefer a smaller assortment size. We also show that this effect is mediated by desirability-feasibility consideration. Specifically, event-time scheduling style leads consumers to focus on the desirability considerations, which leads them to prefer larger assortment size while shopping. On the other hand, clock-time scheduling style leads consumers to focus on the feasibility considerations, which leads them to prefer smaller assortment size while shopping. We also discuss the theoretical and managerial implications of our research.

The Influence of Scheduling Style on Assortment Size

State University of New York at Oneonta, Oneonta, NY,

Management & Marketing

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"The Influence of Scheduling Style on Assortment Size"}

People use two types of scheduling styles to schedule their daily activities, namely clock-time or event-time. When people use clock time, they organize tasks...

The Influence of Scheduling Style on Assortment Size

Published Online: Dec 30, 2016

Page range: 553 - 565

DOI: https://doi.org/10.1515/mmcks-2016-0016

Keywords
consumer behavior, scheduling style, event time, clock time, assortment size, desirability, feasibility

© 2016 Dipankar Rai et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Influence of Scheduling Style on Assortment Size

Published Online: Dec 30, 2016

Page range: 553 - 565

DOI: https://doi.org/10.1515/mmcks-2016-0016

Keywordsconsumer behavior, scheduling style, event time, clock time, assortment size, desirability, feasibility

© 2016 Dipankar Rai et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
consumer behavior, scheduling style, event time, clock time, assortment size, desirability, feasibility