<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had experienced seventy years of development within a single state. The methodological basis for measuring the attractiveness of 130 shopping centres is an evaluation of the factors that can be described as objective (exogenous and endogenous) and subjective (in vivo and in vitro approach). An aggregate indicator of the overall attractiveness of each shopping centre was computed as a combination of the sub-variables. Based on previous international studies, the factors (variables influencing attractiveness) that are typical for shopping malls anywhere in the world, as well as for the original specific information for the Czech-Slovak retail environment, enable a generalization of the results at least to the East Central European level, and to carry out a comparison with any other market environment.</p></abstract>

The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had experienced seventy years of development within a single state. The methodological basis for measuring the attractiveness of 130 shopping centres is an evaluation of the factors that can be described as objective (exogenous and endogenous) and subjective (in vivo and in vitro approach). An aggregate indicator of the overall attractiveness of each shopping centre was computed as a combination of the sub-variables. Based on previous international studies, the factors (variables influencing attractiveness) that are typical for shopping malls anywhere in the world, as well as for the original specific information for the Czech-Slovak retail environment, enable a generalization of the results at least to the East Central European level, and to carry out a comparison with any other market environment.

Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics

Department of Regional Economics and Administration, Faculty of Economics and Administration, Masaryk University, Brno, Czech Republic

Department of Regional Geography, Protection and Planning of the Landscape, Faculty of Natural Sciences, Comenius University in Bratislava, Bratislava, Slovak Republic

Moravian Geographical Reports

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had...

Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics

Published Online: Apr 09, 2016

Page range: 27 - 41

Received: May 04, 2015

Accepted: Jan 29, 2016

DOI: https://doi.org/10.1515/mgr-2016-0003

Keywords
shopping centres, attractiveness, similarities and differences, Czech Republic, Slovak Republic

© 2016 Josef Kunc et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics

Published Online: Apr 09, 2016

Page range: 27 - 41

Received: May 04, 2015

Accepted: Jan 29, 2016

DOI: https://doi.org/10.1515/mgr-2016-0003

Keywordsshopping centres, attractiveness, similarities and differences, Czech Republic, Slovak Republic

© 2016 Josef Kunc et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
shopping centres, attractiveness, similarities and differences, Czech Republic, Slovak Republic