<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The advertising image has become a part of our daily life; it is the main method of marketing in society, which encourages and finally, persuades people to purchase goods and services. A picture is worth a thousand words, and the visual image has gained supremacy over all other communication means. Advertising contributes to the development of the economy by increasing demand and by sustaining economic activities. It determines people to consume more and thereby improves their standard of living. The brand images are capable of instantly catching consumers’ attention and are the influential devices that make people aware of the quality of a product. As a resistance movement, the adbusters assumed the mission to reveal the true face of the advertising message, and thus express disapproval of those who hunt their potential buyers so aggressively. Advertising experts are competing every year in improving institutions’ image strategies, making them more and more innovative and creative in order to sell their products and services and succeed in their field. Recent statistics confirm that the new marketing trend is all about the visual message. It’s importance is predicted to grow in the following years: an estimated 84% of communications are estimated to be visual by 2018</p></abstract>

The advertising image has become a part of our daily life; it is the main method of marketing in society, which encourages and finally, persuades people to purchase goods and services. A picture is worth a thousand words, and the visual image has gained supremacy over all other communication means. Advertising contributes to the development of the economy by increasing demand and by sustaining economic activities. It determines people to consume more and thereby improves their standard of living. The brand images are capable of instantly catching consumers’ attention and are the influential devices that make people aware of the quality of a product. As a resistance movement, the adbusters assumed the mission to reveal the true face of the advertising message, and thus express disapproval of those who hunt their potential buyers so aggressively. Advertising experts are competing every year in improving institutions’ image strategies, making them more and more innovative and creative in order to sell their products and services and succeed in their field. Recent statistics confirm that the new marketing trend is all about the visual message. It’s importance is predicted to grow in the following years: an estimated 84% of communications are estimated to be visual by 2018

The Visual Message. Directions of Evolution in Image Advertising

International conference KNOWLEDGE-BASED ORGANIZATION

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"The Visual Message. Directions of Evolution in Image Advertising"}

The advertising image has become a part of our daily life; it is the main method of marketing in society, which encourages and finally, persuades people to...

The Visual Message. Directions of Evolution in Image Advertising

Published Online: Jul 26, 2018

Page range: 294 - 299

DOI: https://doi.org/10.1515/kbo-2018-0105

Keywords
advertising, publicity, marketing, branding, logo

© 2018 Oana-Antonia Ilie, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The Visual Message. Directions of Evolution in Image Advertising

Published Online: Jul 26, 2018

Page range: 294 - 299

DOI: https://doi.org/10.1515/kbo-2018-0105

Keywordsadvertising, publicity, marketing, branding, logo

© 2018 Oana-Antonia Ilie, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
advertising, publicity, marketing, branding, logo