Some Aspects Concerning The Communication in Multinational Corporations Existing on The Romanian Market

The proposed topic presents a high interest at least from two points of view. Economically speaking, the multinational corporations define to a considerable extent the economic performance of Romania. As communication, these corporations with entire or prevailing foreign capital could be considered as models for what it means intercultural communication and cultural adapting. The research of the aspects connected to communication in an intercultural framework allows the drawing of some pertinent conclusions concerning the role of communication as a key factor of success or on the contrary an important barrier. At the same time, the approach of communication process needs not only the study of communication itself but also the mentalities, the attitudes, and the behaviors. The present paper refers mostly to internal communication and less to promotional communication. In the same time, it refers to the way act the organizational cultures existing in those corporations, if there is a closed connection between communication and organizational culture.