[Ad Age. 2017. “Desktop and Mobile Ad Revenue Surpasses TV for the First Time.” April 26, 2017. Available at: http://adage.com/article/digital/digital-ad-revenue-surpasses-tv-desktop-iab/308808/ (accessed October 2017).]Search in Google Scholar
[Andrews, J.C. and R.G. Netemeyer. 2015. “The Role of Social Marketing in Preventing and Reducing Substance Abuse.” In Persuasion and Social Marketing: Volume 3, Applications and Uses, edited by D.W. Stewart, 155–194. California: Praeger.]Search in Google Scholar
[Bates, N., F. Conrey, R. Zuwallack, D. Billia, L. Jacobsen, and T. White. 2009. “Messaging to America: Census Barriers, Attitudes and Motivators Survey (CBAMS).” In Proceedings of the 2009 American Statistical Association Survey Research Methods Section, Washington, DC, August 1–6. Available at: http://ww2.amstat.org/sections/srms/Proceedings/ (accessed October 2017).]Search in Google Scholar
[Bates, N., K. McCue, and M. Lotti. 2012. “2010 Census Paid Advertising Heavy-Up Experiment Evaluation Report.” 2010 Census Planning Memoranda Series No. 191, April 30. U.S. Census Bureau, Washington, DC. Available at: http://www.census.gov/2010census/pdf/2010_Census_PAHUE.pdf (accessed October 2017).]Search in Google Scholar
[Bates, N. and M.H. Mulry. 2011. “Using a Geographic Segmentation to Understand, Predict, and Plan for Census and Survey Mail Nonresponse.” Journal of Official Statistics 27: 601–618. http://www.jos.nu/Articles/abstract.asp?article=274601 (accessed October 2017).]Search in Google Scholar
[Bates, N. and M.H. Mulry. 2012. “Did the 2010 Census Social Marketing Campaign Shift Public Mindsets?” In Proceedings of 2012 AAPOR conference in the American Statistical Association Survey Research Methods Section, 5257–5272, San Diego, CA, July 28–August 2. Available at: http://ww2.amstat.org/sections/srms/Proceedings/y2012f.html (accessed October 2017).]Search in Google Scholar
[Bryant, B.E. and W. Dunn. 1995. Moving Power and Money: The Politics of Census Taking. New York: New Strategist Publications, Inc.]Search in Google Scholar
[Centers for Disease Control. 2017. #Doing It Campaign: Testing for HIV. Available at: https://www.cdc.gov/actagainstaids/campaigns/doingit/index.html (accessed October 2017).]Search in Google Scholar
[Dann, S. 2010. “Redefining Social Marketing with Contemporary Commercial Marketing Definitions.” Journal of Business Research 63: 147–152. Doi: https://doi.org/10.1016/j.jbusres.2009.02.013.10.1016/j.jbusres.2009.02.013]Open DOISearch in Google Scholar
[Dholakia, R.R. and N. Dholakia. 2015. “Social Marketing and Family Planning: Family Planning Issues around the World.” In Persuasion and Social Marketing: Volume 3, Applications and Uses, edited by D.W. Steward, 195–212. California: Praeger.]Search in Google Scholar
[Erdman, C. and N. Bates. 2017. “The Low Response Score: A Metric to Locate, Predict, and Manage Hard-to-Survey Populations.” Public Opinion Quarterly 81: 144–156. Doi: http://dx.doi.org/10.1093/poq/nfw040.10.1093/poq/nfw040]Open DOISearch in Google Scholar
[Fay, R., N. Bates, and J. Moore. 1991. “Lower Mail Response in the 1990 Census: A Preliminary Interpretation.” In Proceedings of the Bureau of the Census 1991 Annual Research Conference, 3–32. Arlington, VA, March 1991. Available at: https://www.census.gov/srd/papers/pdf/rsm2010-13.pdf (accessed October 2017). 1991.]Search in Google Scholar
[Keller, Punam A. 2015. “Social Marketing and Healthy Behavior.” In Persuasion and Social Marketing: Volume 3, Applications and Uses, edited by D.W. Stewart, 9–38. California: Praeger.]Search in Google Scholar
[Letourneau, E. 2012. “2010 Census Mail Response/Return Rates Assessment Report.” 2010 Census Planning Memoranda Series No. 198. Available at: https://www.census.gov/2010census/pdf/2010_Census_Mail_Response_Return_Rates_Assessment.pdf (accessed October 2017).]Search in Google Scholar
[Miller, P. and G. Walejko. 2010. Tracking Study of Attitudes and Intention to Participate in the 2010 Census. Technical Report to the U.S. Census Bureau, Contract YA1323-09-CQ-0032, Task Order 001.]Search in Google Scholar
[Rainie, L. 2016. “Digital Divides 2016.” Pew Research Center. Available at: http://www.pewinternet.org/2016/07/14/digital-divides-2016/ (accessed October 2017).]Search in Google Scholar
[Tourangeau, R. 2014. “Defining Hard-to-Survey Populations.” In Hard to Survey Populations, edited by R. Tourangeau, B. Edwards, T. Johnson, K. Wolter, and N. Bates, 3–20. Cambridge: Cambridge University Press.10.1017/CBO9781139381635.003]Search in Google Scholar
[U.S. Census Bureau. 2012. “2010 Census Integrated Communications Program (ICP) Evaluation Report”. 2010 Census Planning Memoranda Series, March 15, 2012. Available at: https://www.census.gov/2010census/pdf/2010_Census_ICP_Evaluation.pdf (accessed October 2017).]Search in Google Scholar
[U.S. Census Bureau 2016. Press release: “Census Bureau Statement on the Integrated Communications Contract for the 2020 Census”. August 26th, 2016.]Search in Google Scholar
[U.S. Census Bureau. 2017. 2020 Research and Testing: 2015 Census Test of Digital Advertising and Other Communications in the Savannah DMA Report. 2020 Census Program Internal Memorandum Series: <2017.14.i>.]Search in Google Scholar
[U.S. Census Bureau. date unknown. Chapter 5: Census Promotional Program in 1990 Census of Population and Housing: History. Washington DC. Available at: https://www.census.gov/history/pdf/1990proceduralhistory.pdf (accessed October 2017).]Search in Google Scholar
[Virgile, M. and N. Bates. 2016. “Encouraging Online Response among Hard-to-Survey Populations: Digital Advertising and Influencer Calls.” Paper presented at the annual conference of the American Association for Public Opinion Research, Austin, TX.]Search in Google Scholar
[Williams, J.D., N. Bates, M.A. Lotti, and M.J. Wroblewski. 2015. “Marketing the 2010 Census: Meeting the Challenges of Persuasion in the Largest-Ever Social Marketing Campaign.” In Persuasion and Social Marketing: Volume 3, Applications and Uses, edited by D.W. Stewart, 117–154. California: Praeger.]Search in Google Scholar
