Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
Cart
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Home
Journals
South East European Journal of Economics and Business
Volume 12 (2017): Issue 1 (April 2017)
Open Access
Becoming a Hidden Champion: From Selective use of Customer Intimacy and Product Leadership to Business Attractiveness
Melita Balas Rant
Melita Balas Rant
and
Simona Korenjak Cerne
Simona Korenjak Cerne
| Jul 06, 2017
South East European Journal of Economics and Business
Volume 12 (2017): Issue 1 (April 2017)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Jul 06, 2017
Page range:
89 - 103
DOI:
https://doi.org/10.1515/jeb-2017-0008
Keywords
strategy
,
value proposition
,
industry attractiveness
,
product leadership
,
customer intimacy
© 2017 South East European Journal of Economics and Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Melita Balas Rant
Faculty of Economics, University of Ljubljana
Simona Korenjak Cerne
Faculty of Economics, University of Ljubljana