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International Journal of Management and Economics
Volume 53 (2017): Issue 4 (December 2017)
Open Access
Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry
Bartosz Deszczyński
Bartosz Deszczyński
| Dec 29, 2017
International Journal of Management and Economics
Volume 53 (2017): Issue 4 (December 2017)
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Published Online:
Dec 29, 2017
Page range:
93 - 114
DOI:
https://doi.org/10.1515/ijme-2017-0028
Keywords
electronic word-of-mouth (eWOM)
,
hotel
,
online marketing
,
relationship approach
,
social media
,
tour operator
,
tourism
,
word-of-mouth (WOM)
© 2018
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Bartosz Deszczyński
Department of International Marketing, Poznań University of Economics and Business,
Poznań, Poland