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Journals
International Journal of Management and Economics
Volume 53 (2017): Issue 3 (September 2017)
Open Access
Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness
Piotr Zaborek
Piotr Zaborek
and
Jolanta Mazur
Jolanta Mazur
| Sep 29, 2017
International Journal of Management and Economics
Volume 53 (2017): Issue 3 (September 2017)
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Published Online:
Sep 29, 2017
Page range:
82 - 106
DOI:
https://doi.org/10.1515/ijme-2017-0020
Keywords
value co-creation
,
DART model
,
service dominant logic
,
innovation
,
SMEs
© 2017 Piotr Zaborek et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Piotr Zaborek
International Management and Marketing Institute, Warsaw School of Economics
Poland
Jolanta Mazur
International Management and Marketing Institute, Warsaw School of Economics
Poland