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International Journal of Management and Economics
Volume 48 (2015): Issue 1 (December 2015)
Open Access
Rebalancing the Market Power. Manufacturer and Retailer Brands in the German Food Retail Market
Andreas Bielig
Andreas Bielig
| Feb 29, 2016
International Journal of Management and Economics
Volume 48 (2015): Issue 1 (December 2015)
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Published Online:
Feb 29, 2016
Page range:
21 - 44
DOI:
https://doi.org/10.1515/ijme-2015-0033
Keywords
manufacturer brands
,
retailer brands
,
market structure
,
market power
,
food retail
© 2015 Andreas Bielig, published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.