<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Genetically modified products (GM) have been sensitive topic in different societies. This paper looks at (GM) from one consumer group’s perspective; specifically, from the Ajara region of Georgia in February 2014. A survey of 603 consumers revealed that these respondents knew very little about genetic engineering but held a negative attitude towards GM products, expected the government to regulate both their import and production, and wanted GM to be identified as such. Even if priced lower than comparable foodstuffs, most consumers would not buy them. An empirical investigation based on analysis of variance and Pearson’s correlation coefficient demonstrated that education, income and social class were significant determinants of genetic engineering awareness among consumers, while age had no impact.</p></abstract>

Genetically modified products (GM) have been sensitive topic in different societies. This paper looks at (GM) from one consumer group’s perspective; specifically, from the Ajara region of Georgia in February 2014. A survey of 603 consumers revealed that these respondents knew very little about genetic engineering but held a negative attitude towards GM products, expected the government to regulate both their import and production, and wanted GM to be identified as such. Even if priced lower than comparable foodstuffs, most consumers would not buy them. An empirical investigation based on analysis of variance and Pearson’s correlation coefficient demonstrated that education, income and social class were significant determinants of genetic engineering awareness among consumers, while age had no impact.

Georgian Consumer Attitudes Towards Genetically Modified Products

School of Economics and Business, Ivane Javakhishvili Tbilisi State University, Georgia

Ivane Javakhishvili Tbilisi State University, Georgia

International Journal of Management and Economics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Georgian Consumer Attitudes Towards Genetically Modified Products"}

Genetically modified products (GM) have been sensitive topic in different societies. This paper looks at (GM) from one consumer group’s perspective;...

Georgian Consumer Attitudes Towards Genetically Modified Products

Published Online: Sep 19, 2015

Page range: 120 - 133

DOI: https://doi.org/10.1515/ijme-2015-0024

Keywords
genetically modified products, consumer behavior, empirical research, Georgia, Ajara

© Nugzar Todua et al.

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Georgian Consumer Attitudes Towards Genetically Modified Products

Published Online: Sep 19, 2015

Page range: 120 - 133

DOI: https://doi.org/10.1515/ijme-2015-0024

Keywordsgenetically modified products, consumer behavior, empirical research, Georgia, Ajara

© Nugzar Todua et al.

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
genetically modified products, consumer behavior, empirical research, Georgia, Ajara