<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This paper analyses the impact of stimulating staff creativity and idea generation on the likelihood of innovation. Using data for over 3,000 firms, obtained from the Irish Community Innovation Survey 2008-2010, we examine the impact of six creativity generating stimuli on product, process, organisational and marketing innovation. Our results indicate that the stimuli impact the four forms of innovation in different ways. For instance, brainstorming and multidisciplinary teams are found to stimulate all forms of innovation, rotation of employees is found to stimulate organisational innovation, while financial and non-financial incentives are found to have no effect on any form of innovation. We also find that the co-introduction of two or more stimuli increases the likelihood of innovation more than implementing stimuli in isolation. These results have important implications for management decisions in that they suggest that firms should target their creative efforts towards specific innovation outcomes.</p></abstract>

This paper analyses the impact of stimulating staff creativity and idea generation on the likelihood of innovation. Using data for over 3,000 firms, obtained from the Irish Community Innovation Survey 2008-2010, we examine the impact of six creativity generating stimuli on product, process, organisational and marketing innovation. Our results indicate that the stimuli impact the four forms of innovation in different ways. For instance, brainstorming and multidisciplinary teams are found to stimulate all forms of innovation, rotation of employees is found to stimulate organisational innovation, while financial and non-financial incentives are found to have no effect on any form of innovation. We also find that the co-introduction of two or more stimuli increases the likelihood of innovation more than implementing stimuli in isolation. These results have important implications for management decisions in that they suggest that firms should target their creative efforts towards specific innovation outcomes.

The role of stimulating employees’ creativity and idea generation in encouraging innovation behaviour in Irish firms

The Irish Journal of Management

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This paper analyses the impact of stimulating staff creativity and idea generation on the likelihood of innovation. Using data for over 3,000 firms, obtained...

The role of stimulating employees’ creativity and idea generation in encouraging innovation behaviour in Irish firms

Article Category: Research Article

Published Online: Jun 30, 2017

Page range: 32 - 48

DOI: https://doi.org/10.1515/ijm-2017-0005

Keywords
componential theory of creativity, creativity, idea generation, innovation, Ireland

© 2016 Justin Doran, Geraldine Ryan

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The role of stimulating employees’ creativity and idea generation in encouraging innovation behaviour in Irish firms

Article Category: Research Article

Published Online: Jun 30, 2017

Page range: 32 - 48

DOI: https://doi.org/10.1515/ijm-2017-0005

Keywordscomponential theory of creativity, creativity, idea generation, innovation, Ireland

© 2016 Justin Doran, Geraldine Ryan

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
componential theory of creativity, creativity, idea generation, innovation, Ireland