<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>It is not only products or services that are becoming obsolete but also organizational processes and systems because they simply no longer create enough value. To seamlessly account for the digitalization of the business and the customer side, new ideas are mandatory, and the whole business model is increasingly becoming the new source of innovation. A new, smartly designed business model can increase the total value created for all stakeholders, including customers, partners and suppliers. 
The three design elements that characterize a company’s activity system are content, structure and governance. Changing one or more of these elements means changing the entire model, and if the new business model is “new to the world” and not just “new to the company” it can be considered real business model innovation. Content, structure and governance can be highly interdependent; they need to be in line with value creation and capture the goals of the company, such as its revenue model.
</p>
</abstract>

It is not only products or services that are becoming obsolete but also organizational processes and systems because they simply no longer create enough value. To seamlessly account for the digitalization of the business and the customer side, new ideas are mandatory, and the whole business model is increasingly becoming the new source of innovation. A new, smartly designed business model can increase the total value created for all stakeholders, including customers, partners and suppliers. 
The three design elements that characterize a company’s activity system are content, structure and governance. Changing one or more of these elements means changing the entire model, and if the new business model is “new to the world” and not just “new to the company” it can be considered real business model innovation. Content, structure and governance can be highly interdependent; they need to be in line with value creation and capture the goals of the company, such as its revenue model.

Business Model Innovation: How to Create Value in a Digital World

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Business Model Innovation: How to Create Value in a Digital World"}

It is not only products or services that are becoming obsolete but also organizational processes and systems because they simply no longer create enough value....

Business Model Innovation: How to Create Value in a Digital World

Published Online: Apr 27, 2017

Page range: 18 - 23

DOI: https://doi.org/10.1515/gfkmir-2017-0003

Keywords
Activity System, Business Model Innovation, Digital Innovation, Pokémon GO, Value Creation

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Business Model Innovation: How to Create Value in a Digital World

Published Online: Apr 27, 2017

Page range: 18 - 23

DOI: https://doi.org/10.1515/gfkmir-2017-0003

KeywordsActivity System, Business Model Innovation, Digital Innovation, Pokémon GO, Value Creation

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Activity System, Business Model Innovation, Digital Innovation, Pokémon GO, Value Creation