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Design and Iconic Brands

| Nov 05, 2015
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Published Online: Nov 05, 2015
Page range: 46 - 51
DOI: https://doi.org/10.1515/gfkmir-2015-0018
Keywords
© 2015
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so special? And is it really the design factor that accounts for the overall success of a brand? Dr. Walter de Silva shares with us his thoughts on iconic designs, the design process and the role of design in branding. Open your heart and mind to his extensive experience in developing designs for Volkswagen, Audi and other brands of the Volkswagen Group

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2628-166X
Language:
English
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Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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