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NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
Open Access
Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment
David J. Reibstein
David J. Reibstein
| Apr 23, 2015
NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
Truly Accountable Marketing
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Published Online:
Apr 23, 2015
Page range:
22 - 27
DOI:
https://doi.org/10.1515/gfkmir-2015-0003
© 2015
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.