<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Market knowledge, market orientation, learning competencies, and a business performance were the key issues of the research project conducted in the 2006 study. The main findings identified significant relationships between the independent variables (market knowledge, market orientation, learning competencies) and the dependent variables (business success). A partial correlation analysis indicated that a business success primarily relies on organisational learning competencies. Organisational learning competencies, to a large extent (almost 60%), may be explained by the level of corporate market knowledge and market orientation. The aim of the paper is to evaluate to what extent the relationships between the variables are still valid. The research was based on primary and secondary data sources. The major field of the research was carried out in the form of quantitative studies. The results of the 2014 study are consistent with the previous (2006) results.</p></abstract>

Market knowledge, market orientation, learning competencies, and a business performance were the key issues of the research project conducted in the 2006 study. The main findings identified significant relationships between the independent variables (market knowledge, market orientation, learning competencies) and the dependent variables (business success). A partial correlation analysis indicated that a business success primarily relies on organisational learning competencies. Organisational learning competencies, to a large extent (almost 60%), may be explained by the level of corporate market knowledge and market orientation. The aim of the paper is to evaluate to what extent the relationships between the variables are still valid. The research was based on primary and secondary data sources. The major field of the research was carried out in the form of quantitative studies. The results of the 2014 study are consistent with the previous (2006) results.

Determinants of Business Success – Theoretical Model and Empirical Verification

University of Lodz, Department of Marketing, Matejki 22/26; 90-237 Lódź,

Folia Oeconomica Stetinensia

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Market knowledge, market orientation, learning competencies, and a business performance were the key issues of the research project conducted in the 2006...

Determinants of Business Success – Theoretical Model and Empirical Verification

Published Online: Dec 30, 2016

Page range: 274 - 285

Received: Jun 13, 2015

Accepted: Jun 11, 2016

DOI: https://doi.org/10.1515/foli-2016-0018

Keywords
business performance, strategy, learning organization, knowledge management, market orientation

© 2016 University of Szczecin

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Determinants of Business Success – Theoretical Model and Empirical Verification

Published Online: Dec 30, 2016

Page range: 274 - 285

Received: Jun 13, 2015

Accepted: Jun 11, 2016

DOI: https://doi.org/10.1515/foli-2016-0018

Keywordsbusiness performance, strategy, learning organization, knowledge management, market orientation

© 2016 University of Szczecin

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
business performance, strategy, learning organization, knowledge management, market orientation